Teona Kupradze
Email Marketing Manager/CRM Specialist
Overview
2025
2025
years of professional experience
12
12
years of post-secondary education
3
3
Languages
Work History
CRM Manager
Asvla
07.2024 - Current
- Creating CRM Segments for the Online Gambling Platform
- Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
- Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
- Reduced churn rate by introducing loyalty programs aimed at rewarding long-term customers.
DIGITAL MARKETING MANAGER
Open Academy
1 2019 - 06.2024
- Led course planning and budget optimization for multiple courses, efficient resource allocation
- Managed project timelines, fostered transparent stakeholder communication
- Implemented varied digital marketing campaigns across social media, Meta platforms, Google Ads, and Email Marketing campaigns
- Streamlined project schedules, managed resources, and facilitated information flow
CRM MARKETING SPECIALIST
Boxymedia Gambling
01.2020 - 12.2022
- Managing 12 Online Gambling Platforms
- Efficiently managed tasks, ensuring project execution and campaign optimization
- Implemented Email and SMS marketing campaigns, created campaigns calendar with prompt delivery
- Leveraged advanced CRM tools (Acoustic, Solitics, and Surge, alongside AI-driven solutions like ChatGPT)
- Implemented customer flows
- Working on the KPIs and expanding the brand portfolio to 12
Owner
"Bloom Box"
03.2016 - 02.2021
- Company Overview: Online based startup
- Planning business strategy
- Research the market and opportunities
- Managing sales and marketing
- Advertising and promoting the products through social media platforms
- Planning and managing day-to-day operations
- Evaluating the budget for marketing campaigns
- Online based startup
CRM CAMPAIGNS MANAGER
Tbilisi Solidarity Network
01.2020 - 12.2020
- Managed email creation and distribution for promotions, newsletters, and automated content to interested parties
- Drove targeted traffic and lead generation with Facebook and Google Ads
- Planned events, and monthly meetings, and ensured the email and SMS invitations
- Managed email and SMS communications with stakeholders, including event planning and invitations
- Responsible for providing feedback to stakeholders on organizational activities each month
Education
Ph.D. - Modern And Contemporary History
Ivane Javakhishvili Tbilisi State University
09.2018 - Current
Invited Researcher - Gender History, Migration History
European University Viadrina
Frankfurt, Oder 01.2021 - 05.2021
Master of Arts - Modern And Contemporary History
Ivane Javakhishvili Tbilisi State University
09.2016 - 07.2018
Bachelor of Arts - History, Humanities
Ivane Javakhishvili Tbilisi State University
09.2011 - 01.2015
Skills
Market Positioning
Brand development
Staff Management
Planning and Coordination
Performance Evaluations
Content Marketing
Email Marketing
Product Requirements
HTML/CSS
Workload Prioritization
Graphic Design
Business Analysis
Organization Skills
Attention to Detail
Presentations
Project Plans
Training
- FRONTEND Development (HTML & CSS), Digital Academy, 2023
- Project Management Course, Digital Academy, 2023
- Digital Marketing Course, Open Academy, 2023
- UX Content Writing Course, პეა, 2024
Timeline
CRM Manager
Asvla
07.2024 - Current
Invited Researcher - Gender History, Migration History
European University Viadrina
01.2021 - 05.2021
CRM MARKETING SPECIALIST
Boxymedia Gambling
01.2020 - 12.2022
CRM CAMPAIGNS MANAGER
Tbilisi Solidarity Network
01.2020 - 12.2020
Ph.D. - Modern And Contemporary History
Ivane Javakhishvili Tbilisi State University
09.2018 - Current
Master of Arts - Modern And Contemporary History
Ivane Javakhishvili Tbilisi State University
09.2016 - 07.2018
Owner
"Bloom Box"
03.2016 - 02.2021
Bachelor of Arts - History, Humanities
Ivane Javakhishvili Tbilisi State University
09.2011 - 01.2015
DIGITAL MARKETING MANAGER
Open Academy
1 2019 - 06.2024
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