Teona Kupradze
Overview
7
7
years of professional experience
Work History
CRM Manager
Asvla
07.2024 - Current
- Creating CRM Segments for the Online Gambling Platform
- Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
- Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
- Reduced churn rate by introducing loyalty programs aimed at rewarding long-term customers.
DIGITAL MARKETING MANAGER
Open Academy
1 2019 - 06.2024
- Led course planning and budget optimization for multiple courses, efficient resource allocation
- Managed project timelines, fostered transparent stakeholder communication
- Implemented varied digital marketing campaigns across social media, Meta platforms, Google Ads, and Email Marketing campaigns
- Streamlined project schedules, managed resources, and facilitated information flow
CRM MARKETING SPECIALIST
Boxymedia Gambling
01.2020 - 12.2022
- Managing 12 Online Gambling Platforms
- Efficiently managed tasks, ensuring project execution and campaign optimization
- Implemented Email and SMS marketing campaigns, created campaigns calendar with prompt delivery
- Leveraged advanced CRM tools (Acoustic, Solitics, and Surge, alongside AI-driven solutions like ChatGPT)
- Implemented customer flows
- Working on the KPIs and expanding the brand portfolio to 12
Owner
"Bloom Box"
03.2016 - 02.2021
- Company Overview: Online based startup
- Planning business strategy
- Research the market and opportunities
- Managing sales and marketing
- Advertising and promoting the products through social media platforms
- Planning and managing day-to-day operations
- Evaluating the budget for marketing campaigns
- Online based startup
CRM CAMPAIGNS MANAGER
Tbilisi Solidarity Network
01.2020 - 12.2020
- Managed email creation and distribution for promotions, newsletters, and automated content to interested parties
- Drove targeted traffic and lead generation with Facebook and Google Ads
- Planned events, and monthly meetings, and ensured the email and SMS invitations
- Managed email and SMS communications with stakeholders, including event planning and invitations
- Responsible for providing feedback to stakeholders on organizational activities each month
Education
Ph.D. - Modern And Contemporary History
Ivane Javakhishvili Tbilisi State University
Invited Researcher - Gender History, Migration History
European University Viadrina
Master of Arts - Modern And Contemporary History
Ivane Javakhishvili Tbilisi State University
Bachelor of Arts - History, Humanities
Ivane Javakhishvili Tbilisi State University
Skills
- Market Positioning
- Brand development
- Staff Management
- Planning and Coordination
- Performance Evaluations
- Content Marketing
- Email Marketing
- Product Requirements
- HTML/CSS
- Workload Prioritization
- Graphic Design
- Business Analysis
- Organization Skills
- Attention to Detail
- Presentations
- Project Plans
Languages
Georgian
English
Russian
Training
- FRONTEND Development (HTML & CSS), Digital Academy, 2023
- Project Management Course, Digital Academy, 2023
- Digital Marketing Course, Open Academy, 2023
- UX Content Writing Course, პეა, 2024
Personal Information
Title: Email Marketing Manager/CRM Specialist
Timeline
CRM Manager
Asvla
07.2024 - Current
CRM MARKETING SPECIALIST
Boxymedia Gambling
01.2020 - 12.2022
CRM CAMPAIGNS MANAGER
Tbilisi Solidarity Network
01.2020 - 12.2020
Owner
"Bloom Box"
03.2016 - 02.2021
Ph.D. - Modern And Contemporary History
Ivane Javakhishvili Tbilisi State University
Invited Researcher - Gender History, Migration History
European University Viadrina
Master of Arts - Modern And Contemporary History
Ivane Javakhishvili Tbilisi State University
Bachelor of Arts - History, Humanities
Ivane Javakhishvili Tbilisi State University
DIGITAL MARKETING MANAGER
Open Academy
1 2019 - 06.2024