VICTORIA TAVBERIDZE

• Manage and scale paid traffic campaigns (Meta Ads); optimise KPIs (CTR, CPC, CPA, ROAS); conduct A/B testing; analyse performance data; collaborate with creative teams; manage multiple campaigns, and optimise funnels.
• Developed and managed advertising campaigns for leading companies using Meta Ads.
• Designed and produced content using Canva, and other professional editing tools.
• Evaluated competitor media buying activities to gain competitive advantage.
• Streamlined media buying processes to improve efficiency and reduce costs.
• Monitored ongoing campaigns, adjusting strategies in real-time for maximum impact.
• Analysed performance data of media buys to refine and enhance future campaigns.
• Stayed abreast of changes in media regulation and compliance requirements.

• Managed and led a team of 90–110 employees, improved KPIs and performance, trained and onboarded employees, resolved operational issues, and prepared performance reports.
• Led candidate interviews, assessed skills and cultural fit, and contributed to recruitment decisions to build a strong, effective team.
• Conducted regular performance evaluations, providing constructive feedback and personalised development plans for team members.
• Established a supportive team culture, encouraging innovation and recognising individual and group achievements.
• Monitored staff performance and developed improvement plans.
• Facilitated weekly team meetings to discuss progress, address challenges, and set actionable goals for upcoming projects.
• Prepared and presented reports to senior management, offering insights and recommendations for strategic decision-making.
• Coordinated strategic plans for administrative services management and optimisation to best use available resources.
• Collaborated with HR to design a talent acquisition strategy, reducing time-to-hire by 40%.

• Supervised daily operations, ensured performance standards, supported team members.
• Participated in emergency response drills, demonstrating readiness for potential well control incidents.
• Documented daily operations, including drilling progress and equipment maintenance activities.
• Supervised players' actions, identified indicators of additive gambling and alerted supervisors to intervene and offer assistance.
• Operated games of chance through issuance of chips, cards or dice to players for gaming activities.
• Handled escalated customer complaints, restoring satisfaction with tact and diplomacy.
• Developed and maintained effective communication channels between different departments, ensuring smooth operation.
• Monitored gaming activities, identifying and reporting any suspicious or fraudulent behaviour to maintain integrity.
• Managed inventory of gaming supplies and materials, preventing shortages and supporting continuous operation.

• Supported language learning and cultural exchange initiatives for students from the USA.

• Conducted live-dealer casino games through online streaming platforms, handled real-time bets and game operations, maintained strict accuracy and regulatory compliance, and created an engaging player experience through professional on-camera presence.

Managed end-to-end operations of an online flower and gift shop, including order processing, inventory coordination, supplier relations, and delivery logistics, while actively communicating with customers, resolving inquiries, and enhancing overall customer experience, and sales performance.

• Handled loan operations and customer financial services.
• Managed online loan processing, including application review, credit assessment, and documentation, while supervising team performance, conducting quality checks, and ensuring compliance with internal policies. Maintained effective communication with clients to deliver a seamless, efficient digital lending experience.
• Evaluated team performance, identifying areas for development and implementing targeted improvement plans.
• Collaborated with senior management to define strategic direction, setting clear objectives for team performance.
• Monitored service delivery and intervened proactively to correct problems.
• Coordinated with international partners, facilitating global projects and expanding the company's market reach.

Led and supervised a team in an online microfinance company, monitored performance, conducted quality checks, and optimised daily operations. Ensured compliance with internal policies and maintained effective communication with clients to support efficient loan processing, and a high-quality customer experience.

• Conducted regular performance evaluations, providing constructive feedback and personalised development plans for team members.
• Established a supportive team culture, encouraging innovation and recognising individual and group achievements.
• Optimised workforce scheduling, balancing team workload to prevent burnout and maintain morale.
• Led a team of 15, fostering a cohesive and productive work environment through effective communication and leadership skills.

• Provided high-quality customer support through multiple channels (chat, email, phone)
• Resolved customer issues efficiently while maintaining a positive experience
• Managed customer accounts, processed requests, and handled complaints
• Maintained clear, professional communication and built strong client relationships
• Identified and escalated complex cases to ensure timely resolution
• Contributed to improving customer satisfaction and retention

Advised customers on banking products and services, handled inquiries and issue resolution, and ensured a high standard of customer experience while supporting sales and retention goals.

Assisted in executing PR strategies, coordinated media communications, supported content creation, and contributed to maintaining a positive brand image through effective public and media relations.