Summary
Overview
Work History
Education
Skills
Websites
Languages
Awards
Projects
Personal Information
Software
Consulting Project & Freelance
Timeline
Tornike Kutchukhidze

Tornike Kutchukhidze

Marketing Expert | Brand Development | Strategic Leader
Tbilisi,TB

Summary

Highly skilled and results-driven marketing professional with over 5 years of experience in leading large-scale marketing initiatives for international and local brands. Proven expertise in brand development, communication strategy, digital marketing, and project management. Successfully led marketing campaigns that significantly improved performance and visibility for companies in the hospitality, retail, and tourism sectors.

Overview

5
5
years of professional experience
3
3
years of post-secondary education

Work History

Executive Marketing Manager

Willmart Supermarket chain
07.2023

Executive Marketing Manager

Litz Resort
03.2022

Owner

Terace Er tad
Batumi, Ajaria
03.2024 - 10.2024

Launched and managed an exclusive rooftop dining concept in Batumi, focusing on local and international cuisines.


Developed a marketing strategy to attract tourists and locals, enhancing brand visibility and customer engagement.


Created a vibrant atmosphere for social interactions and community bonding through curated events and promotions.

Chef of Marketing

Tapis Rouge Hotels & Restaurant
12.2023 - 06.2024

Spearheaded the launch of an exclusive rooftop terrace concept, blending local culture and international trends, attracting both tourists and locals.
Oversaw all aspects of brand creation, marketing, and business development.

Executive Marketing Manager

J&B
11.2022 - 11.2023

Executive Marketing Manager

Gloria LLC
11.2019 - 01.2022

Developed and executed marketing strategies that increased brand visibility and consumer engagement by 30%.
Led the rebranding initiative, transforming the hotelโ€™s identity and market positioning.

Head of Marketing

Port Altus
01.2019 - 10.2019

Head of Marketing

Hotel Baidin
09.2015 - 10.2016

Sales Manager

Hotel Baidin
10.2014 - 09.2015

Summer Jobs Administrator

Metro Holding
05.2014 - 09.2014

Event Organizer

Out Of Space
05.2013 - 01.2014

Education

Tourism - Business

Gruni, Batumi
09.2014 - 08.2017

Grade: 90

Skills

Strategic Marketing

Languages

Georgian
Proficient
C2
English
Advanced
C1
Russian
Upper intermediate
B2

Awards

  • 2016, Winner of Business Academy
  • 2021, Global Travel Awards
  • 2021, World Travel Award

Projects

Tiflis Palace Boutique Hotel, Led a complete rebranding and vision creation, enhancing the hotel's market positioning. Tiflis Veranda, Managed the brand segmentation and awareness-raising project, elevating its market presence. Chateau Kvirike, Developed marketing strategies for a successful chain of toy stores, enhancing customer engagement through digital channels. Gif Toy, Led a complete rebranding and vision creation, enhancing the hotel's market positioning. The Grand Gloria Hotel, The digital marketing project and SEO was a three-month complementary project Promethea Voyagers, Led a complete rebranding and vision creation, enhancing the hotel's market positioning.

Personal Information

Date of Birth: 02/02/96

Software

Google Ads

Google Analytics

Power BI

Microsoft Office Suite

Email Marketing

Social Media Management

Content Management Systems

Consulting Project & Freelance

  • Marketing Manager, Bel Mare Boutique Hotel

Marketing Consultant | Bel Mare Boutique Hotel (Short-Term Project)

๐Ÿ“Œ Rebranded and repositioned the hotelโ€™s marketing strategy, increasing online booking rates by 25% within two months. Developed a high-impact social media and content marketing plan that improved customer engagement and direct reservations.

  • Sales & Marketing Manager, Chateau Kvirike (2023-06 โ€“ 2023-09)
  • โœ… Marketing Strategy Consultant | Chateau Kvirike (Freelance Project)

๐Ÿ“Œ Redesigned the hotelโ€™s branding and digital presence, resulting in a 30% increase in online traffic. Led a comprehensive marketing audit and implemented data-driven customer acquisition strategies that boosted occupancy rates to 75%.

  • Executive Marketing Manager, IT Company (2023-05 โ€“ 2023-07)

Growth Marketing Consultant | IT Startup (Short-Term Contract)

๐Ÿ“Œ Developed and executed a growth-hacking strategy that increased user acquisition by 40% in just two months. Optimized CRM and marketing automation processes, improving customer retention rates by 20%.

  • Affiliate Specialist, SEMrush (2022-04 โ€“ 2022-06)

Affiliate Marketing Consultant | SEMrush (Freelance Project)

๐Ÿ“Œ Executed a targeted affiliate campaign that resulted in a 35% increase in high-quality leads. Analyzed market trends and optimized outreach strategies, leading to a higher conversion rate for premium-tier customers.

  • Digital Marketer, Promothea Voyagers (2022-08 โ€“ 2022-12)

Brand Development Specialist | Promothea Voyagers (Project-Based Role)

๐Ÿ“Œ Developed a brand segmentation strategy and built a community-driven marketing campaign that improved brand loyalty by 40%. Created a comprehensive digital marketing roadmap, driving significant engagement through SEO and paid media.

Timeline

Owner - Terace Er tad
03.2024 - 10.2024
Chef of Marketing - Tapis Rouge Hotels & Restaurant
12.2023 - 06.2024
Executive Marketing Manager - Willmart Supermarket chain
07.2023
Executive Marketing Manager - J&B
11.2022 - 11.2023
Executive Marketing Manager - Litz Resort
03.2022
Executive Marketing Manager - Gloria LLC
11.2019 - 01.2022
Head of Marketing - Port Altus
01.2019 - 10.2019
Head of Marketing - Hotel Baidin
09.2015 - 10.2016
Sales Manager - Hotel Baidin
10.2014 - 09.2015
Gruni - Tourism, Business
09.2014 - 08.2017
Summer Jobs Administrator - Metro Holding
05.2014 - 09.2014
Event Organizer - Out Of Space
05.2013 - 01.2014
Tornike KutchukhidzeMarketing Expert | Brand Development | Strategic Leader