Siamak Mazaheri
Toronto
Summary
Results-driven Marketing Research and Digital Marketing Specialist with a strong background in the retail industry & FMCG, specializing in promotional strategies and campaign management, shopper marketing and marketing research. Former Marketing Executive at a giant E commerce and a Shopper Marketing Business Owner, with a proven ability to develop and execute high-impact marketing campaigns that drive sales and customer engagement. Skilled in Marketing Management, Business Planning, and Market Research, with a deep understanding of consumer behavior and data-driven decision-making.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Campaign Manager
Digikala
11.2023 - 04.2025
- Defined effective policies and regulations to improve the brand and performance of daily promotions
- Monitored sales and trends and providing related reports for better decision making regarding daily promotions performance
- Made needed improvement actions and fine-tuning all promotional processes, rankings and logics to improve products performance
- Designed new campaigns and defining new ideas to make daily promotions more innovative
- Planned promotional plans regarding daily promotions for Mega-Campaigns in coordination with the campaign team
- Defined new product projects to improve promotional performance and monitoring the implementation process
- Monitored and managed the team in the assigned tasks
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Refined lead nurturing processes through marketing automation, resulting in higher conversion rates and stronger customer relationships.
- Implemented rigorous analytics tracking to monitor campaign effectiveness and inform future strategy decisions, leading to continued growth in key performance metrics.
- Increased conversion rates, utilizing data-driven insights to improve campaign messaging and targeting.
- Collaborated with sales team to align marketing efforts with revenue goals, driving higher-quality leads to the sales funnel.
- Championed a data-driven culture within the marketing team, ensuring all campaign decisions were rooted in measurable results and contributing to overall company growth.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Campaign Supervisor
Digikala
08.2021 - 11.2023
- Boosted brand awareness by implementing targeted marketing campaigns across multiple channels.
- Refined lead nurturing processes through marketing automation, resulting in higher conversion rates and stronger customer relationships.
- Increased conversion rates, utilizing data-driven insights to improve campaign messaging and targeting.
- Managed vendor relationships for outsourced marketing services, ensuring timely delivery of assets and optimal results from collaborations.
- Collaborated with sales team to align marketing efforts with revenue goals, driving higher-quality leads to the sales funnel.
Co-Founder & Marketing Manager
POPRA
12.2014 - 08.2021
- Planned , organized, directed, controlled and evaluated the operations of establishments that provide market research services to clients
- Managed, administered and monitored the market research team, budget, client projects, contracts, equipment and supplies on and allocate funds wisely
- Drove company expansion into new markets, increasing overall brand visibility and recognition.
- Interpreted market data, wrote reports, and made actionable recommendations
- Oversaw, co-operated in design and approved marketing-related material, from website banners to hard copy brochures and case studies
- Analyzed consumer behavior and adjust strategies accordingly
- Represented the company within various economic and social organizations and client meetings
- Developed action plans, provided expertise in response to client needs, and support and advise project teams
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Secured lucrative partnerships by establishing strong relationships with key industry players.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Senior Consultant
Shaygan Pouyan Ayandeh
09.2014 - 06.2015
- Delivered high-quality solutions to the board through comprehensive research and analysis of industry trends.
- Developed innovative strategies to address complex business challenges, resulting in increased profitability for clients.
- Presented findings and recommendations to executive-level stakeholders, effectively communicating key insights and action plans.
Education
MBA - Master of Business Adminstration
Sharif University of Technology
Tehran, Iran08-2013
Bachelor of Science - Civil Engineering
Tabriz University
Tabriz, Iran08-2009
Skills
- Digital marketing
- Market research analysis
- Shopper Marketing
- Marketing Research
- Marketing strategy development
- Marketing campaigns
- Data analytics
- Microsoft office
- Google analytics
- Negotiation
- Performance metrics
- Marketing automation
- Teamwork
- Problem-solving
- Creative thinking
- Effective communication
- Adaptability and flexibility
- Decision-making
- Analytical thinking
Certification
Fundamentals of Digital Marketing Issued by Google - Feb 2021
Languages
English
Bilingual or Proficient (C2)
Persian
Bilingual or Proficient (C2)
Timeline
Marketing Campaign Manager
Digikala
11.2023 - 04.2025
Marketing Campaign Supervisor
Digikala
08.2021 - 11.2023
Co-Founder & Marketing Manager
POPRA
12.2014 - 08.2021
Senior Consultant
Shaygan Pouyan Ayandeh
09.2014 - 06.2015
MBA - Master of Business Adminstration
Sharif University of Technology
Bachelor of Science - Civil Engineering
Tabriz University
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