Saule Bisengalieva
Tbilisi
Summary
Marketing Data Analyst with 7+ years of experience spanning marketing analytics, attribution, forecasting, and performance marketing. My experience combines hands-on marketing expertise with a strong technical foundation in SQL, Python, DBT, and Tableau, allowing me to bridge the gap between business stakeholders and data teams.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Marketing analyst
Emerging Travel Group
Remote
2024.10 - Current
Marketing analyst
Chatfuel
Remote
2023.09 - 2024.10
- Built a Looker dashboard for performance marketing KPI monitoring, improving visibility into campaign performance and supporting data-driven decision-making.
- Conducted cohort analysis to evaluate user retention and support performance forecasting.
- Scaled Google Ads acquisition across Latin American markets, increasing registrations by 2.8x while reducing cost per registration by 33%.
Performance marketing Team Lead
Netology
Remote
2021.04 - 2023.09
- Developed forecasting, performance monitoring, and optimization processes to support marketing decision-making.
- Collaborated with Data Science teams on predictive models and traffic quality initiatives, improving campaign efficiency and conversion performance;
- Led implementation of ML-based optimization tools, increasing ROMI by 39%;
- Conducted channel performance analysis, budget allocation reviews, and growth opportunity assessments across paid marketing channels.
Education
Bachelor of Science -
South Federal University
Rostov-on-Don 2015.09 - 2019.06
Skills
- SQL
- Python for data analysis
- Tableau
- Data visualisation
- Attribution Modeling
- Cohort Analysis
- Forecasting
- DBT
Languages
English
Upper intermediate
Russian
Native
Spanish
Elementary
Timeline
Marketing analyst
Emerging Travel Group
2024.10 - Current
Marketing analyst
Chatfuel
2023.09 - 2024.10
Performance marketing Team Lead
Netology
2021.04 - 2023.09
Bachelor of Science -
South Federal University
2015.09 - 2019.06