Salome Lomidze
Tbilisi
Overview
2026
2026
years of professional experience
Work History
VP Marketing
Folie
- Launched successful influencer partnerships as part of an ongoing strategy to leverage third-party credibility for brand promotion.
- Managed $Amount annual marketing budget.
- Boosted sales revenue through innovative product launch strategies and targeted promotions.
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Planned and executed marketing campaigns to target groups, areas and wider community.
Head of Social Media
Nail Beauty Studio
2016 - Current
- Developed lasting relationships with industry influencers, fostering mutually beneficial partnerships that bolstered brand reputation.
- Organized successful viral campaigns that garnered widespread attention and increased brand visibility in competitive markets.
- Managed a team of social media coordinators to ensure consistent messaging and tone across all channels.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Education
MBA - Business Administration
Free University
Public Relations
Gipa
Skills
- Media planning
- Agency management
- Social media engagement
- Branding
- Strategic thinker
- Creative direction
- Integrated marketing
Timeline
VP Marketing
Folie
Head of Social Media
Nail Beauty Studio
2016 - Current
MBA - Business Administration
Free University
Public Relations
Gipa