Sali Betanishvili
Tbilisi
Summary
Dynamic and results-driven marketing leader with over 10 years of experience in brand development, content marketing, and event marketing for congresses, conferences, and B2B sectors. Skilled in crafting compelling narratives and implementing strategic marketing initiatives that elevate brand presence and drive business growth. Proven ability to lead diverse teams, execute large-scale events, and deliver high-impact content campaigns.
Speaker at ICCA Congress 2024 - Destination Marketing
Overview
10
10
years of professional experience
Work History
Global Marketing Director
BTL Georgia
09.2021 - Current
- Directed large-scale events, including congresses and international trade shows, significantly enhancing brand visibility and customer engagement.
- Managed crisis communication and reputation management initiatives, ensuring timely and transparent responses to mitigate potential risks.
- Directed large-scale events such as trade shows and conferences, showcasing company offerings while establishing valuable connections within the industry ecosystem.
- Enhanced customer engagement through the creation of targeted digital marketing campaigns across various platforms.
- Implemented innovative social media tactics to increase brand awareness and foster online community engagement.
- Designed impactful promotional materials that effectively communicated key product benefits to target audiences.
- Streamlined internal processes for more efficient project management, leading to improved team performance.
- Secured strategic partnerships with complementary brands for mutually beneficial co-marketing efforts, enhancing overall reach and visibility.
- Increased global brand recognition by developing and implementing comprehensive marketing strategies.
- Developed and executed innovative content marketing strategies that increased digital engagement by 40% within one year.
- Improved overall brand positioning by conducting competitive analysis and refining unique selling propositions.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Optimized email campaigns to increase open and click-through rates.
- Drove revenue growth by identifying and capitalizing on new market opportunities and consumer trends.
- Trained and mentored junior marketing staff members, fostering a culture of continuous learning within the department.
Marketing Manager
Kalo.ge
03.2021 - Current
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Developed consumer-tailored print marketing materials for targeted distribution.
- Executed optimal sales strategies to achieve commercial goals for target market.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Corporate Sales Manager/Project Manager
BTL - Business Travel Leisure
09.2018 - Current
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored metrics and marketing investments to assess performance and implement continuous improvements.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Organized promotional events and interacted with community to increase sales volume.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Event Manager/ Marketing Manager
EVENTTEAM- EVENT MANAGEMENT COMPANY
03.2015 - Current
- Developed company strategy and concepts.
- Recruited and trained event planners staff.
- Established long-term relationship with photographers, singers, operators etc.
- Found reliable organizations for cooperation.
- Created corporate image and all image elements Contributions.
- Organized more than 10 large company corporate parties.
- Organized more than 25 graduation/prom parties.
- Planned and Implemented private events.
- Held grand new year event, Radio Fortuna 106.9 - Pr asistent/intern.
- Keep calendars (editorial, press conferences, events etc.) and media lists.
- Participate in brainstorming and planning sessions.
- Assist in organizing and execution of events, campaigns etc.
- Conduct research to support PR planning.
- Draft and distribute content such as newsletters and releases.
- Edit videos and presentations as assigned.
- Support relations with stakeholders, media, vendors etc.
Marketing Asistent and Sales Manager
Wallgroup
12.2017 - 08.2018
- Develop a growth strategy focused both on financial gain and customer satisfaction.
- Conduct research to identify new markets and customer needs.
- Arrange business meetings with prospective clients.
- Promote the company's products/services addressing or predicting clients' objectives.
- Prepare sales contracts ensuring adherence to law-established rules and guidelines.
- Keep records of sales, revenue, invoices etc.
- Provide trustworthy feedback and after-sales support.
- Build long-term relationships with new and existing customers.
- Develop entry level staff into valuable salespeople.
Sales Manager
Traktor
09.2017 - 12.2017
- Contacting potential or existing customers to inform them about a product.
- Answering questions about products or the company.
- Ask questions to understand customer requirements and close sales.
- Enter and update customer information in the database.
- Keep records of calls and sales and note useful information 2012.01 up to date.
Education
Certified Brand Consultant - Sense of Branding-Crash Course
Tbilisi School of Communications
Online Course - Brand And Product Management
IE University
Remote03-2024
Global Maketing( Create Iconic Brands) -
Illinois University
2024
Certified Digital Marketing Manager - Digital Marketing/Design
IT STEP ACADEMY
Bachelor of Pr - Public Relations And Organizational Communication
GTU
Skills
Strategic Content Marketing
Brand Storytelling
Event Marketing
Digital Campaigns
Audience Engagement
Cross-Functional Collaboration
Team Leadership
International marketing
SEO activities
Brand development
Additional Information
I am highly enthusiastic and motivated to learn and grow continuously. My proactive approach to professional development has equipped me with the latest industry insights and innovative marketing techniques. My dedication to excellence and passion for the field fuel my drive to achieve outstanding results and exceed business objectives.
Timeline
Global Marketing Director
BTL Georgia
09.2021 - Current
Marketing Manager
Kalo.ge
03.2021 - Current
Corporate Sales Manager/Project Manager
BTL - Business Travel Leisure
09.2018 - Current
Marketing Asistent and Sales Manager
Wallgroup
12.2017 - 08.2018
Sales Manager
Traktor
09.2017 - 12.2017
Event Manager/ Marketing Manager
EVENTTEAM- EVENT MANAGEMENT COMPANY
03.2015 - Current
Global Maketing( Create Iconic Brands) -
Illinois University
Certified Digital Marketing Manager - Digital Marketing/Design
IT STEP ACADEMY
Bachelor of Pr - Public Relations And Organizational Communication
GTU
Certified Brand Consultant - Sense of Branding-Crash Course
Tbilisi School of Communications
Online Course - Brand And Product Management
IE University
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