Sali Betanishvili
Marketing Communications👌| Strategic Marketing ✨| Brand Development | Branding | Tourism Marketing | PCO | Congress And Conference Marketing
Tbilisi
Summary
As a Marketer and Brand Development, I bring a unique blend of creativity, analytical thinking, commercial acumen, and administrative proficiency. My expertise enables me to design and implement successful marketing and branding strategies that effectively promote products and services. My collaborative approach and strong communication skills have facilitated the establishment and maintenance of valuable networks. Attention to detail ensures that every campaign aspect is meticulously planned and executed to the highest standard.
I excel in organizational and planning abilities, allowing me to manage multiple projects and priorities simultaneously. With extensive experience and a proven track record, I am confident in my ability to drive results and achieve business objectives through comprehensive and innovative marketing strategies.
Overview
9
9
years of professional experience
19
19
years of post-secondary education
Work History
Head of Marketing Communications
BTL Georgia
9 2021 - Current
- Directed cross-functional teams to deliver cohesive marketing campaigns across multiple channels.
- Aligned sales and marketing goals, fostering collaboration among teams for improved revenue generation.
- Developed strategic partnerships to expand market reach and drive co-marketing initiatives.
- Built high-performing teams by recruiting top talent and providing ongoing professional development opportunities in marketing communications roles.
- Created compelling visual assets for print, digital, and multimedia platforms, elevating brand consistency across all touchpoints.
- Established thought leadership positioning within the industry through well-crafted content creation and distribution strategies.
- Increased lead generation with targeted digital advertising campaigns aligned with business objectives.
- Enhanced brand visibility by developing and implementing comprehensive marketing communication strategies.
- Boosted public relations efforts to enhance company reputation and foster positive media coverage.
- Revamped email marketing strategy to increase open rates, click-throughs, and conversions for target audiences.
- Fostered strong relationships with key industry influencers leading to additional exposure in media outlets and social channels.
- Optimized website performance through data-driven user experience improvements and SEO best practices.
- Improved customer engagement, creating compelling social media content and managing online communities.
- Managed large-scale events, ensuring seamless execution for maximum brand exposure and client satisfaction.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Executed marketing and sales plans to consistently achieve territory targets.
- Coached executives on key talking points and communication strategies for different audiences.
- Led strategic development and implementation of clients' branding and marketing plans.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Ensured compliance with industry regulations, maintaining current knowledge of best practices in event management.
- Collaborated with cross-functional teams to ensure seamless event management from inception to completion.
- Identify and establish relationships with key stakeholders of the industry (e.g. event organizers, venues, sponsors)
- Develop and present compelling partnership proposals to potential partners.
- Negotiate and finalize partnership agreements to drive mutual business growth, together with our Sales organization
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Increased client acquisition by developing and implementing targeted B2B marketing strategies.
Marketing Manager
Kalo.ge
03.2021 - Current
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Developed consumer-tailored print marketing materials for targeted distribution.
- Executed optimal sales strategies to achieve commercial goals for target market.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Corporate Sales Manager/Project Manager
BTL - Business Travel Leisure
09.2018 - Current
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored metrics and marketing investments to assess performance and implement continuous improvements.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Organized promotional events and interacted with community to increase sales volume.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Event Manager/ Marketing Manager
EVENTTEAM- EVENT MANAGEMENT COMPANY
03.2015 - Current
- Developed company strategy and concepts.
- Recruited and trained event planners staff.
- Established long-term relationship with photographers, singers, operators etc.
- Found reliable organizations for cooperation.
- Created corporate image and all image elements Contributions.
- Organized more than 10 large company corporate parties.
- Organized more than 25 graduation/prom parties.
- Planned and Implemented private events.
- Held grand new year event, Radio Fortuna 106.9 - Pr asistent/intern.
- Keep calendars (editorial, press conferences, events etc.) and media lists.
- Participate in brainstorming and planning sessions.
- Assist in organizing and execution of events, campaigns etc.
- Conduct research to support PR planning.
- Draft and distribute content such as newsletters and releases.
- Edit videos and presentations as assigned.
- Support relations with stakeholders, media, vendors etc.
Marketing Asistent and Sales Manager
Wallgroup
12.2017 - 08.2018
- Develop a growth strategy focused both on financial gain and customer satisfaction.
- Conduct research to identify new markets and customer needs.
- Arrange business meetings with prospective clients.
- Promote the company's products/services addressing or predicting clients' objectives.
- Prepare sales contracts ensuring adherence to law-established rules and guidelines.
- Keep records of sales, revenue, invoices etc.
- Provide trustworthy feedback and after-sales support.
- Build long-term relationships with new and existing customers.
- Develop entry level staff into valuable salespeople.
Sales Manager
Traktor
09.2017 - 12.2017
- Contacting potential or existing customers to inform them about a product.
- Answering questions about products or the company.
- Ask questions to understand customer requirements and close sales.
- Enter and update customer information in the database.
- Keep records of calls and sales and note useful information 2012.01 up to date.
Education
Global Maketing( Create Iconic Brands) -
Illinois University
2024
Brand And Product Management -
IE Business School
04.2001 - 04.2015
Certified Digital Marketing Manager - Digital Marketing/Design
IT STEP ACADEMY
07.2020 - 12.2020
Bachelor of Pr - Public Relations And Organizational Communication
GTU
01.2012 - 04.2016
Certified Brand Consultant - Sense of Branding-Crash Course
Tbilisi School of Communications
03.2023 - 03.2023
Skills
Inovative and Initiative
Additional Information
I am highly enthusiastic and motivated to learn and grow continuously. My proactive approach to professional development has equipped me with the latest industry insights and innovative marketing techniques. My dedication to excellence and passion for the field fuel my drive to achieve outstanding results and exceed business objectives.
Timeline
Certified Brand Consultant - Sense of Branding-Crash Course
Tbilisi School of Communications
03.2023 - 03.2023
Marketing Manager
Kalo.ge
03.2021 - Current
Certified Digital Marketing Manager - Digital Marketing/Design
IT STEP ACADEMY
07.2020 - 12.2020
Corporate Sales Manager/Project Manager
BTL - Business Travel Leisure
09.2018 - Current
Marketing Asistent and Sales Manager
Wallgroup
12.2017 - 08.2018
Sales Manager
Traktor
09.2017 - 12.2017
Event Manager/ Marketing Manager
EVENTTEAM- EVENT MANAGEMENT COMPANY
03.2015 - Current
Bachelor of Pr - Public Relations And Organizational Communication
GTU
01.2012 - 04.2016
Brand And Product Management -
IE Business School
04.2001 - 04.2015
Head of Marketing Communications
BTL Georgia
9 2021 - Current
Global Maketing( Create Iconic Brands) -
Illinois University
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