Timeline
Work History
Overview
Education
Skills
Summary
Languages
Certification
Generic
Rustam Allahverdiyev

Rustam Allahverdiyev

Media and Marketing specialist
Baku, Azerbaijan,BA

Timeline

Founder and director

IQ Sports Agency LLC
04.2024 - Current

Commercial Director

Neftçi PFC
09.2023 - 12.2023

MBA - Management

Bahcesehir University
09.2023 - 12.2024

Director

Neftçii Media LLC
07.2020 - 09.2023

Board Press Secretary

Sumgait Technologies Data Center
08.2019 - Current

Head of Media and Marketing Department

Neftçi PFC
05.2018 - 09.2023

Press Secretary

Sumgait Technologies Park
05.2016 - 05.2018

Media Coordinator

U-17 UEFA European Championship
05.2016 - 06.2016

Chief editor Social Media and Website

CBCSPOT TV Channel
12.2015 - 05.2016

Press Secretary

"Simurg" Professional Football Club
12.2010 - 05.2015

Bachelor of Arts - Faculty of Law

Baku State University
09.2010 - 05.2014

Editor

"Polyglot" newspaper of AU of Languages
12.2008 - 06.2009

Correspondent

"Hat-trick" and "Fanat" sports newspaper
09.2006 - 05.2007

Bachelor of Arts - Journalism

Baku State University
09.2005 - 05.2009

Work History

Founder and director

IQ Sports Agency LLC
Baku
04.2024 - Current

* Providing media and marketing services to the sports sector;
* Finding and managing new funding sources for sector participants;
* Formation of the athlete's personal brand and representation in the advertising market;
* Attracting and managing sponsors;
* Organization of events;
* Organization of press conferences;
* Professional preparation of written text, photos and videos, etc.

Board Press Secretary

Sumgait Technologies Data Center
Sumgait
08.2019 - Current

* Preparation of press releases about the activity of the enterprise;
* Preparing information about the enterprise and covering it in the mass media;
* Promotion of the enterprise's activities in domestic and foreign mass media;
* Development of relations with public, private, non-governmental, clients and mass media;
* Establishing activities based on public relations strategy, PR plan;
* Preparation of official correspondence to state bodies and others;
* Answering inquiries addressed to the enterprise.

Commercial Director

Neftçi PFC
Baku
09.2023 - 12.2023

*Preparation and implementation of the marketing strategy of the Football Club;
* Finding and attracting sponsors;
* Development of relations with sponsors;
* Execution of commercial projects;
* Organization and management of ticket sales;
* Fan-shop strategy development and management.

Director

Neftçii Media LLC
Baku
07.2020 - 09.2023

* Preparation of the activity plan of Club TV and organization of work;
* Organizing the work of the TV according to the annual and monthly work plan;
* Directing employees in the direction of a single goal as a team;

Head of Media and Marketing Department

Neftçi PFC
Baku
05.2018 - 09.2023

* Preparation and implementation of the club's annual communication plan;
* Preparation of information related to the club's activities and promotion with mass media;
* Responding to inquiries from the public;
* Management of the club's social media pages according to the annual communication plan;
* Preparation and disclosure of management's speeches;
* Preparation of official correspondence to state bodies and others;
* Finding sponsors and building relationships;
* Develop and implement the Club's Marketing strategy;
* Management of football schools, which is a commercial project;
* Organizing the activities of the club's fan shop.

Press Secretary

Sumgait Technologies Park
Sumgait
05.2016 - 05.2018

* Preparation of press releases about the activity of the enterprise;
* Disclosure of information about the enterprise in the mass media;
* Promotion of the company's activities in the domestic and foreign mass media;
* Responding to inquiries addressed to the enterprise;
* Development of relations with public, private, non-governmental, clients and mass media;
* Establishing activities based on public relations strategy, PR plan;
* Preparation of management speeches.

Media Coordinator

U-17 UEFA European Championship
Baku
05.2016 - 06.2016

* Creation of necessary conditions for the work of journalists during the Games;
* Distribution of the protocols of the game to the press and the necessary persons;
* To organize a press conference after the game.

Chief editor Social Media and Website

CBCSPOT TV Channel
Baku
12.2015 - 05.2016

* Placing information on the official website and answering requests;
* Communicating information about projects to the public.

* Development of the channel's Social Media strategy, professional page management;

* Controlling the placement of materials broadcast on television on social media pages;

* Organizing live broadcasting of the channel on the site.

Press Secretary

"Simurg" Professional Football Club
Zagatala
12.2010 - 05.2015
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Conducted media relations and responded to media requests for information.
  • Managed media relations for organizations to produce successful results.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
  • Facilitated press conferences and other outreach events to raise visibility of organization.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Created comprehensive press kits to provide relevant information to media representatives at events and conferences.
  • Secured high-impact interviews for organizational leaders, increasing visibility and credibility within the industry.
  • Organized successful press conferences, coordinating logistics and managing on-site event execution.
    Increased media coverage by developing and implementing strategic press releases and media advisories.
  • Built strong relationships with key journalists, resulting in increased media opportunities for the organization.
  • Advised executives on best practices for engaging with the media, minimizing risk while maximizing opportunities for exposure.
  • Skilled at working independently and collaboratively in a team environment.

Editor

"Polyglot" newspaper of AU of Languages
Baku
12.2008 - 06.2009

* To inform the public about the happenings at the university;
* Prepare speeches for management;
* Preparing materials for the university newspaper.

Correspondent

"Hat-trick" and "Fanat" sports newspaper
Baku
09.2006 - 05.2007

* To prepare news about the happenings in the country's sports;
* Interviewing athletes;
* Preparing reports from sports competitions.

Overview

18
18
years of professional experience
9
9
years of post-secondary education

Education

Bachelor of Arts - Journalism

Baku State University
Baku, Azerbaijan
09.2005 - 05.2009

Bachelor of Arts - Faculty of Law

Baku State University
Baku, Azerbaijan
09.2010 - 05.2014

MBA - Management

Bahcesehir University
İstanbul, Turkiye
09.2023 - 12.2024

Skills

Mobile marketing
Google Analytics
Marketing Analytics
Time Management
Team Leadership
Effective Communication
Relationship Building
Team building
Public relations
Public Speaking
Digital Marketing
Social Media Marketing
Time management abilities
Project Management
Market Research Analysis
Marketing Strategy Development
Customer Relationship Management (CRM)
Public and Media Relations
Email Marketing
Social Media Management

Summary

Innovative and strategic thinker with passion for driving impactful media campaigns. Combines deep understanding of media trends and analytics with proficiency in digital marketing and content creation. Poised to leverage media expertise to elevate brand visibility and engagement.

I offer a strong foundation in media principles and a keen interest in developing within the media landscape. I will bring the ability to quickly grasp new concepts and effectively apply digital marketing and content creation skills. I am ready to use and develop strategic thinking and communication skills in a leadership role.

Languages

Azerbaijan
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Turkish
Advanced (C1)
Russian
Upper intermediate (B2)
Arabic
Beginner (A1)

Certification

LABA – Marketing Director Course June-July 2023


LABA – Budget Preparation and Management June-August 2022


LABA – Project Management September-December 2021


İTÜ – Digital and Social Media Marketing Management Certificate Program - August-November 2021


Bakı School of Public Relations – “Business reputation and protection“ and “Media Relations“ December 2016


American Bar Association – Living Law Program October 2010-May 2011


Education on the right to access information March 2008
Information society journalist November-December 2021

Rustam AllahverdiyevMedia and Marketing specialist