Oleksandr Shepel
Management
Tbilisi,TB
Work Preference
Summary
I am a sales expert with over 15 years of experience in multi-national companies, currently working as an area sales manager at Avon. I hold certifications in White Belt and MS Excel Advanced, which showcase my problem-solving and analytical skills. I have a master's degree in cyber security, which gives me an edge in the digital market. My core competencies include developing and growing sales in the direct and retail channels, building and leading a strong sales team, ensuring marketing activities, and increasing the margins and profitability of the products. In my previous roles, I have achieved impressive results, such as opening new branches, expanding the distribution network, and increasing the active points of contact. My mission is to deliver excellent customer service and satisfaction, and to contribute to the success and growth of the company.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Avon
Azerbaijan
03.2021 - Current
- Development of sales in the direct sales channel and in the Retail channel
- Sales Team Development
- Ensuring marketing activities
- Ensuring sales growth
Head of Sales Department
Ltd Kanti
Georgia
03.2019 - 02.2021
- Development of a strong team
- Opening of branches on the territory of Georgia.
- Building a quality distribution.
- Growth of active POC
- Increasing the margins of products, ensuring sales growth.
- Reducing costs and increasing the profitability of the Company.
Business Development Manager - Outsourcing
ANTEGI
Guangzhou, Guangdong
04.2018 - 03.2019
- Analysis of business ideas, evaluation of new opportunities and proposals for the development and growth of the Company
- Participation in work on the definition and justification of targeted initiatives to develop the existing activities of the Company
- Monitoring and analyzing the activity of the main competitors in the Chinese market (Beer Category).
- Managing the strategic planning process in the Company
- Analysis of investment ideas and business plan of a promising investment project
- Conducted a comprehensive market research
- Developed a Company Development Strategy in China
- KPIs identified for the implementation of the Development Strategy
- Conducted an adjustment of the Strategy taking into account the analysis (forecast) of the situation in the markets (including the analysis of the competitive environment)
Director of Sales
Cahan Holding
Azerbaijan
06.2016 - 11.2017
- Developed and implemented the main business processes
- Developed and implemented Sales Growth Strategy for the Company's products (TM Red Bull etc) for 2017.
- Creation of an effective team of the sales department.
- Built national and local distribution in the linear retail and national networks.
- Successfully introduced a new system of motivation, which gave a stable dynamics of sales growth.
- Developed and implemented effective trade marketing programs.
National Manager of Technologies and Sales Processes
Anheuser-Busch InBev Ukraine (SUN InBev)
Ukraine
05.2015 - 05.2016
- Development and implementation of sales department standards.
- Optimum sales team sizing (Headcount), people package control.
- Global initiatives support, adaptation and provision (Market research, POC Mapping).
- Participation in the sales infrastructure processes modernization (information systems, hardware, software solutions).
- Development, implementation and evaluation of sales incentive programs.
- Monthly sales team targets cascading. Monthly and annual sales KPIs monitoring.
- Conduct and analyze audits of the quality of use of standards and procedures of the Company in the sales process;
- Track the efficiency and accuracy of implemented standards and procedures of the Company in the sales process;
- Identify, analyze and eliminate the causes that hinder effective use of implemented standards, procedures and technologies;
- Organization and holding of the event in Sales department.
Key Account Manager
Anheuser-Busch InBev
01.2014 - 05.2015
- Management and coordination of the sales process in the retail network in the territory of responsibility;
- Implementation of sales plans established by the regional Manager;
- Performance targets to distribution on accountable territory;
- Creation of an optimal effluent from distributors in quantity and assortment;
- Monitoring compliance with the standards of the Company are accountable to the distributors.
- Control of timely repayment of money with the retail network;
- Control of planning the circulation of containers to retailers;
- Quality assurance and control from the subordinates quality of communication with retail customers of exclusive sales representatives of the distributor;
- Organization of events for the motivation of sales personnel: senior sales professionals and sales representatives;
- Control the process of monitoring a database of retail outlets in the territory;
- Conduct retail audit for the presence and distribution of beer InBev and coaching of senior sales professionals;
- Management of distressed retail, through to senior sales professionals in negotiations in critical situations;
- Setting goals for senior sales professionals on a monthly basis and operational objectives for the week, the day;
- Conduct ongoing work to identify possibilities of increasing the sales, distribution and market shares of InBev. Optimization of expenses;
- Analysis of the factual and statistical data on accountable territory and create plans for further development.
TechSales Coordinator
04.2012 - 01.2014
- Implementation of projects to improve the efficiency of the sales team
- Implementation, monitoring and evaluation of sales team's motivational programs
- Coordination of Excellence program in the region
- Providing communications about standards and procedures for sales department
- Audit of quality of sales process standards and procedures usage
- Providing information support for sales team
- Development and implementation of sales reporting
Commercial function planning and analysis coordinator
02.2010 - 04.2012
- - Promo activities analysis, tracking and monitoring, monthly reporting;
- - Preparation of regional sales reports related to promo efficiency, pricing and sales results;
- - Regular storechecks and audit of regional sales team
- - Preparation of presentations and trainings materials for regional sales team.
Business Analyst
09.2009 - 02.2010
- Sales analysis (long- and short-term forecasting, daily sales tracking, target performance analysis);
- Budget planning;
- Demand forecasting of new brands;
- AC Nielsen data analysis;
- Reporting (monthly/annually preparation of presentations and other standard reports for managers);
- Distribution FG between wholesalers on daily basis;
- Collection and analysis data of stocks FG on WS's WH's.
Education
Master's degree - Cyber Security
Kharkiv National University of Radioelectronics
01.2021
Master's degree - Public Administration
Kharkiv Regional Institute of Public Administration of the National Academy of Public Administration
01.2009
Master's degree - Political analyst. Teacher of social and human sciences
National Pedagogical University 'M.P. Drahomanov'
01.2017
Specialist - Veterinary
Kharkiv State Zooveterinary Academy
01.2000
Skills
- Высшее руководство
- Менеджмент
- Формирование команды
- Кризисный менеджмент
- Business Process Management
Certification
- White Belt
- Time Management
- MS Excel Advanced
- Leadership
Languages
English
Русский
Українська
Personal Information
Title: Area Sales Manager
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Big Data
Process development, standardization
Global practices
Timeline
Area Sales Manager
Avon
03.2021 - Current
Head of Sales Department
Ltd Kanti
03.2019 - 02.2021
Business Development Manager - Outsourcing
ANTEGI
04.2018 - 03.2019
Director of Sales
Cahan Holding
06.2016 - 11.2017
National Manager of Technologies and Sales Processes
Anheuser-Busch InBev Ukraine (SUN InBev)
05.2015 - 05.2016
Key Account Manager
Anheuser-Busch InBev
01.2014 - 05.2015
TechSales Coordinator
04.2012 - 01.2014
Commercial function planning and analysis coordinator
02.2010 - 04.2012
Business Analyst
09.2009 - 02.2010
Master's degree - Cyber Security
Kharkiv National University of Radioelectronics
Master's degree - Public Administration
Kharkiv Regional Institute of Public Administration of the National Academy of Public Administration
Master's degree - Political analyst. Teacher of social and human sciences
National Pedagogical University 'M.P. Drahomanov'
Specialist - Veterinary
Kharkiv State Zooveterinary Academy