Niniko Gvilia

• Developed branding campaigns to educate target audiences on product features, benefits and values.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Monitored and evaluated marketing and advertising campaigns.

• Formulation of policies and contracts with suppliers;
• Planning of promo marketing, e-commerce activities;
• Looking for/Negotiating with a new suppliers;
• Analysis of sales and more.

• Participation in the formulation of policies and contracts with suppliers;

• Planning of promo marketing, e-commerce activities;

• Planning stock/regular purchases based on analysis, including with import team;

• Daily analysis of sales;

• Price monitoring in competing networks;

• Daily business communication with suppliers, end of month comparison;

• Drawing up the planogram.

Brand Manager (Schwarzkopf Professional, Kinetics)

• Implementation of optimal purchases based on market and sales analysis

• Marketing activities and promotion planning, finding new clients (including corporate ones), maintaining old clients

• Provision of necessary information about the product to pre-sellers, their training, seminars

• Determining the optimal amount of warehouse stocks to achieve maximum profitability.

Assistant Brand Manager (Unilever)

• Conducting business correspondence with partner suppliers;

• Participation in procurement;

• Stock control, price monitoring;

• Analysis of sales, planning of marketing events to stimulate sales.