NINI GORGADZE
Tbilisi
Summary
Passionate Marketing Specialist with a proven skill set in advertising, social media management, content marketing, and copywriting. A proactive team collaborator with exceptional organizational skills, capable of managing multiple projects with precision and delivering impactful campaigns that meet the company's strategic goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager | Content Creator
Wasteless
05.2024 - Current
- Conduct target audience research to enhance brand strategy
- Develop digital media plans and budgets for optimal performance
- Plan and execute online marketing campaigns across various platforms, including content creation, copywriting, and advertising through Meta, Google, and Linkedin
- Boost awareness of waste management through social media channels (e.g., Facebook, Instagram, TikTok, LinkedIn) and drive engagement in waste management practices across the country
- Optimize the website to enhance user experience and performance
- Write informative articles on waste management, sustainability, and recycling, optimized for SEO to increase visibility and promote environmental responsibility
Digital Advertiser
Sunlight Production
09.2024 - Current
- Develop social media advertising strategies to attract new customers, boost brand awareness, and drive engagement
- Optimize Meta advertising campaigns to expand audience reach and enhance service sales
- Craft targeted copy for produced content and social media ads to connect with target audiences
Digital Advertiser
Brand Me
11.2022 - 01.2023
- Planned and executed digital marketing campaigns for agency clients
- Managed advertisements on various digital platforms
- Analyzed and reported campaign performance
Marketing Specialist | Content Creator
Elit Electronics
09.2021 - 11.2022
- Developed a content calendar monthly to ensure consistent content delivery
- Wrote engaging copy for Facebook, Instagram, and LinkedIn channels to drive audience engagement and brand awareness
- Collaborated with graphic designers to create visually appealing banners that aligned with brand guideline
- Participated in the planning of marketing campaigns to enhance brand visibility
- Conducted competitor analysis to identify market trends
Social Media Communications Specialist
Elit Electronics
11.2020 - 09.2021
- Planned and implemented communication strategies
- Communicated with customers via social media platforms, effectively addressing their problems and escalating issues to the relevant department
- Developed comprehensive social media reports, utilizing data to drive continuous improvement in communication strategies
Education
Master of Arts - Communications and Future Marketing
GBSB Global Business School
Barcelona, Spain01-2024
Bachelor of Science - Psychology
Caucasus University
Tbilisi, Georgia01-2022
Skills
- Meta Business Manager
- Photoshop
- Google Ads
- Illustrator
- Microsoft Office Suite
- Website Content Management
Certification
- Graphic Design, Academy of Digital Industries, Jul 2024
- Digital Marketing, Academy of Digital Industries, Sep 2022
- Social Media, Academy of Digital Industries, July 2022
- Creative Copywriting and Content Creation, Development Academy, May 2022
Languages
Georgian
Proficient
C2
English
Advanced
C1
Spanish
Upper intermediate
B2
Russian
Intermediate
B1
Timeline
Digital Advertiser
Sunlight Production
09.2024 - Current
Digital Marketing Manager | Content Creator
Wasteless
05.2024 - Current
Digital Advertiser
Brand Me
11.2022 - 01.2023
Marketing Specialist | Content Creator
Elit Electronics
09.2021 - 11.2022
Social Media Communications Specialist
Elit Electronics
11.2020 - 09.2021
- Graphic Design, Academy of Digital Industries, Jul 2024
- Digital Marketing, Academy of Digital Industries, Sep 2022
- Social Media, Academy of Digital Industries, July 2022
- Creative Copywriting and Content Creation, Development Academy, May 2022
Master of Arts - Communications and Future Marketing
GBSB Global Business School
Bachelor of Science - Psychology
Caucasus University
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