Michael Torbas

• Managed Growth of Social Media Following:
  - Twitter from 30k to 70k users
  - Discord from 5k to over 15k users
  - Telegram from 5k to over 12k users
• Launched & supervised an on-going online Hackathon with over 1k registrations and 20 project submissions
• Managed budgets, allocating funds towards high-impact initiatives that supported overall business goals:

- Managed Twitter Ads & Google Ads with budgets over 30k$/month;

- Strategized and launched growth campaigns;

• Provided SEO & Content Review Services for Landings, Socials, Articles
• On-Chain, Social Media, Website Analytics Data Reports;
• Organized and setup a Triggered Email Marketing strategy;
• Influencer Marketing: Negotiated & Supervised campaigns with Web3 Influencers.
• Monitored sentiment in CT, talked to community and have always been in the trenches;

• Customer Development - created interview scripts, found the respondents and performed over 250 product oriented interviews with engineers from IoT and Robotics, automated the leads generation using LinkedIn, arranging 3-6 interviews a week. Responsible for passing the feedback to the core dev team and overseeing the changes being made to the product.
• Marketing (performance/email) - worked with GA, Linkedin Ads to run promo campaigns. Developed & installed an Email marketing chain by using automation tools to target over 5k database of robotics engineers;
• Influencer Relations - onboarded Web3 influencers.
• Business Development - Negotiated with crypto exchanges to ensure listings. Found partners from Web2/Web3.
• Business Processes Automation - working with HubSpot, established a full scale automated CRM forstoring contacts.
• Community Management - created content for community, maintained positive vibes in Discord &Telegram.
• Created & Managed a Discord channel for Robonomics community.

• Created and implemented lead generation strategy;
• Generated over 50 Leads with the total revenue over 700K$ for the Bank;
• Implemented a CRM system to streamline lead management processes, resulting in improved organization and increased efficiency;
• Managed the Leads distribution among the sales team;