Meri Bluashvili
Digital Marketing Manager
Tbilisi, Mirtskhulava 9/11
Summary
Results-driven Social Media and Digital Marketing Manager with 7+ years of experience building brand presence, leading content strategy, and managing paid advertising across Facebook, Instagram, LinkedIn, Google Ads, and other platforms. Proven expertise in audience targeting, campaign optimization, and creative content development that boosts engagement, increases conversions, and delivers strong ROI. Skilled at balancing data-driven decision-making with innovative storytelling to achieve business growth.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Social Media Manager
Sushi Bar AKITA
05.2025 - Current
- Developed and executed social media strategies aligned with marketing goals.
- Created and published engaging content for Facebook and Instagram.
- Planned and optimized paid advertising campaigns on Meta platforms.
- Conducted audience research and A/B testing to improve targeting.
- Monitored performance, prepared reports, and optimized for higher ROI.
- Collaborated with designers and marketing team to ensure consistent brand messaging.
- Supported promotions and events to increase customer engagement and sales.
Social Media Manager
New Hospitals
02.2023 - Current
- Planned and managed paid advertising campaigns across Meta (Facebook/Instagram), LinkedIn, Google Ads, and YouTube.
- Defined campaign objectives, targeting strategies, and budget allocations to maximize ROI.
- Optimized campaigns based on KPIs (CTR, CPC, Conversion Rate, ROAS).
- Conducted A/B testing on creatives, copy, and targeting for improved performance.
- Wrote and edited high-performing ad copy tailored to multiple platforms.
- Monitored campaign performance in real time using Google Ads Manager and Meta Ads Manager.
- Collaborated with creative teams to deliver impactful visuals and content.
- Generated detailed performance reports and provided data-driven insights for future strategy.
Digital Advertiser
Ic holding - industrial construction group
11.2021 - 02.2023
- Managed paid campaigns on Meta, Google Ads, LinkedIn, and YouTube.
- Defined objectives, targeting, and budgets to maximize ROI.
- Optimized ads through KPI tracking and A/B testing.
- Wrote high-performing ad copy and collaborated on visuals.
- Generated reports and delivered data-driven insights.
Social Media Manager
Dental Star
02.2018 - 12.2021
- Developed, managed, and monitored digital media strategies across platforms such as Facebook and Instagram; created engaging visual assets for digital campaigns and social media channels; oversaw the entire digital content creation process, ensuring visual consistency and brand alignment.
Social Media Manager
Dental Center "Skyce"
04.2018 - 09.2021
- Developed and executed social media strategies aligned with marketing goals.
- Created and scheduled engaging content for Facebook, Instagram.
- Wrote copy and coordinated visuals to ensure consistent brand identity.
- Monitored KPIs (reach, engagement, CTR) and prepared performance reports.
- Engaged with online community to strengthen brand loyalty.
Social Media Manager / Graphic Designer
Dental Clinic "Dent INN"
09.2019 - 03.2021
- Planned and executed social media strategies across Facebook and Instagram.
- Created content and visuals, ensuring brand consistency.
- Managed paid campaigns and optimized for performance.
- Monitored analytics (reach, engagement, CTR) and prepared reports.
- Engaged with the online community to build loyalty.
Social Media Manager
Beauty Center "Era"
04.2019 - 02.2021
- Planned and executed social media strategies across Facebook and Instagram.
- Created content and visuals, ensuring brand consistency.
- Managed paid campaigns and optimized for performance.
Social Media Manager
Ltd. "OKEY"
08.2015 - 12.2017
- Develop and execute social media strategies to increase brand awareness and audience engagement.
- Create and manage content calendars; plan, run, and optimize paid campaigns on Meta platforms (Facebook, Instagram).
- Write compelling and results-driven copy to support campaigns and brand messaging.
- Monitor and analyze performance metrics, providing regular reports and insights.
- Collaborate with creative and marketing teams to ensure a consistent brand voice and visual identity across all channels.
Education
Digital Marketing - Digital Media Strategy
Aleksandre Chomakhidze's Digital Marketing Course
Tbilisi, Georgia 04.2001 -
Graphic Designer - Adobe Photoshop, Adobe Illustrator, 3ds Max
Digital Industry Academy
04.2019 - 12.2020
Trainings - Social Media Marketing
Digital Industry Academy
09.2015 - 06.2020
Marketing Specialist - Marketing And Communications
University of Georgia
05.2010 - 07.2014
Skills
- Meta Ads Manager (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- TikTok Ads Manager
- LinkedIn Ads Campaign Manager
- Campaign Planning & Optimization
- Audience Targeting & Segmentation
- Ad Copywriting & Creative Strategy
- A/B Testing & Experimentation
- Performance Tracking & Analytics (CTR, CPC, ROAS)
Interests
drawing
Training
Social media management course, Modern methods of communication, Complex sales, Modern methods of sales, Change management, Time management
Personal Information
- Date of Birth: 03/09/91
- Gender: Female
Timeline
Social Media Manager
Sushi Bar AKITA
05.2025 - Current
Social Media Manager
New Hospitals
02.2023 - Current
Digital Advertiser
Ic holding - industrial construction group
11.2021 - 02.2023
Social Media Manager / Graphic Designer
Dental Clinic "Dent INN"
09.2019 - 03.2021
Social Media Manager
Beauty Center "Era"
04.2019 - 02.2021
Graphic Designer - Adobe Photoshop, Adobe Illustrator, 3ds Max
Digital Industry Academy
04.2019 - 12.2020
Social Media Manager
Dental Center "Skyce"
04.2018 - 09.2021
Social Media Manager
Dental Star
02.2018 - 12.2021
Trainings - Social Media Marketing
Digital Industry Academy
09.2015 - 06.2020
Social Media Manager
Ltd. "OKEY"
08.2015 - 12.2017
Marketing Specialist - Marketing And Communications
University of Georgia
05.2010 - 07.2014
Digital Marketing - Digital Media Strategy
Aleksandre Chomakhidze's Digital Marketing Course
04.2001 -
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