Summary
Overview
Work History
Education
Skills
Websites
Languages
CertificationS
Additional Information
Timeline
Generic

Mariam Tabatadze

Tbilisi

Summary

Marketing professional with 5 years of experience, skilled in leading teams to execute successful campaigns. Strong strategic thinker and creative problem-solver, committed to driving brand growth, enhancing market presence, and achieving business objectives through effective leadership and collaboration.

Overview

5
5
years of professional experience

Work History

Head of Marketing Department

VAKO MOTORS
01.2025 - Current


  • Collaborate with Vako Motors’ international partner brands (DAF, CHEVRON, FEBI, Man Filter and etc.) to co-develop and execute joint marketing campaigns and customer loyalty programs.
  • Actively negotiate and secure co-marketing funds from partner brands to enhance joint promotional efforts and maximize campaign reach.
  • Create and manage the annual and quarterly marketing strategy and budget.
  • Analyze market trends and KPIs to identify growth opportunities and improve campaign performance.
  • Oversee budget allocation to ensure efficient use of resources and maximize return on investment (ROI).
  • Grew Facebook followers from 6,000 to 16,000 in 7 months(with limited recourse), driving online inquiries from 0 to 200–300 per month.
  • Reactivated and managed social media channels, including Facebook, Instagram, LinkedIn, and TikTok.
  • Redesigned and updated both company websites, improving visual design, content, and backend functionality.
  • Plan and execute seasonal sales and marketing campaigns aligned with business objectives.
  • Work with media outlets and distribute relevant press releases, resulting in increased brand visibility and positive media coverage.
  • Execute marketing plans that generate qualified leads and expand the customer base.
  • Execute NPS and CSAT surveys for both B2C and B2B customers to gather valuable feedback and insights.
  • Define key value propositions and messaging frameworks to strengthen product positioning.
  • lead Marketing team


Head of Marketing and Sales Department

SkyTel
07.2023 - 01.2025


  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Increased sales by 42.86% within the first three months by implementing strategic sales initiatives.
  • Increased sales revenue by 6.9% in three months through the implementation of strategic marketing campaigns.
  • Implemented ex-customer's reactivation project, resulting in an additional GEL 80,000 in monthly revenue.
  • Reduced the monthly churn rate from 800 to 500 customers.
  • Expanded Facebook followers from 0 to 31,000K, driving online sales growth from 0 to 600–700 orders per month.
  • Executed NPS and CSAT surveys for both B2C and B2B customers to gather valuable feedback and insights.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
  • Planned and executed annual and quarterly marketing campaigns targeting specific audiences.
  • Implemented the Rebranding strategy for SkyTel. collaborating with Alex Chikovani to develop the main strategic document.
  • Partnered with McCann Tbilisi to create a new logo and brand book, enhancing SkyTel's visual identity.
  • Launched the development of the new SkyTel website.
  • Coordinated public relations efforts, securing positive media coverage for company news and events.
  • Managed market research projects to gather valuable insights into consumer preferences and competitor activities.
  • Implemented a CSR project with "charte", which combining marketing, social responsibility, and commercial objectives. The project positively impacted the brand image and additionally attracted 300 new customers.
  • Implemented an environmental project (Electric car's project) that increased interest in starting work at our company and also positively improved the company's brand image.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Managed the marketing and sales team ( 12 Team member).




Communication Specialist and Content Creator

Alte University
01.2021 - 07.2023
  • Developed and managed social media strategy for international students at Alte University, including Facebook, Instagram, TikTok, and the university website.
  • Increased the follower base of the International School of Medicine’s Facebook page by 20,000 within 8 months.
  • Strategically planned content in collaboration with international agents, resulting in the enrollment of an additional 500 international students for the new semester.
  • Increased brand visibility with strategic social media campaigns.
  • Participated in organizing ongoing university events, including Graduation, Welcome Party, public lectures, and other activities.
  • Actively involved in photo and video production, preparing copy, sketches, and storylines, as well as contributing to the editing of recorded materials.
  • Collaborated with journalism and marketing teams to compile information and align company messaging.
  • Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
  • Developed ideas and story leads based on current trends.
  • Coordinated with graphic design team to create visually appealing infographics, enhancing shareability of data-driven content.

Education

Master of Public Relations

Ilia State University
09.2022

Bachelor of International Relations

University of Georgia
09.2020

Bachelor of International Relations

University of Lodz
02.2020

Skills

  • Results-oriented mindset
  • Marketing analytics
  • Influencer partnerships
  • Branding
  • Campaign planning
  • Strategic marketing
  • Teamwork and collaboration
  • Problem-solving abilities
  • Time management
  • Multitasking Abilities
  • Excellent communication
  • Organizational skills

Websites

Languages

Georgian
English
Advanced (C1)

CertificationS

  • Google Digital Garage - The Fundamental of Digital Marketing
  • Unilab - Digital Communication
  • GeoLab - Content Creation, Project by USAID
  • Visegrad Fund - Leadership Program



Additional Information

  • Virtual collaboration tools: (Microsoft Teams, Zoom, Google Workplace )
  • MS Office
  • Canva


Timeline

Head of Marketing Department

VAKO MOTORS
01.2025 - Current

Head of Marketing and Sales Department

SkyTel
07.2023 - 01.2025

Communication Specialist and Content Creator

Alte University
01.2021 - 07.2023

Bachelor of International Relations

University of Georgia

Master of Public Relations

Ilia State University

Bachelor of International Relations

University of Lodz

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Mariam Tabatadze