Summary
Overview
Work History
Education
Skills
Websites
CertificationS
Languages
Additional Information
Timeline
Generic

Mariam Tabatadze

Tbilisi

Summary

Over 3 years of experience working in Marketing.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Overview

4
4
years of professional experience

Work History

Head of Marketing and Sales Department

Skytel
07.2023 - Current


  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Established relationships with key industry influencers, resulting in increased exposure for the company''s products and services.
  • Leveraged social media platforms effectively to amplify brand reach and foster community engagement among followers.
  • Coordinated public relations efforts, securing positive media coverage for company news and events.
  • Enhanced online presence, optimizing website design and functionality.
  • Spearheaded market research projects to gather valuable insights into consumer preferences and competitor activities.
  • Analyzed market trends, identifying opportunities for growth and expansion.
  • Ensured alignment between marketing objectives and overall business goals by actively participating in strategic planning sessions.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Identified value propositions and key messages for company marketing campaigns.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.



Communication specialist and Content creator

Alte Univeristy
01.2021 - 07.2023


  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Optimized social media presence through strategic content creation, leading to significant growth in followers and engagement rates.
  • Collaborated with journalism and marketing teams to compile information and align company messaging.
  • Took photographs and videos during special events for promotional materials and social media pages.
  • Developed ideas and leads for new stories according to industry trends.
  • Coordinated with graphic design team to create visually appealing infographics, enhancing shareability of data-driven content.


Co-Founder

Corset
01.2022 - Current
  • Networked with other businesses and customers to increase sales opportunities and contacts.
  • Developed sales and marketing strategies to facilitate business expansion.
  • Oversaw divisional marketing, advertising and new product development.
  • Developed and executed plans that significantly increased company revenue.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.

Volunteer Lecturer of Digital communication

Unilab
01.2021 - Current
  • Arranged syllabus, developed schedule, and determined reading list for varied courses simultaneously, giving students appropriate time to complete assignments and absorb information.
  • Created and designed quizzes, tests and projects to assess student knowledge.
  • Used PowerPoint and Google Classroom technology to give presentations to student classrooms.
  • Improved learning outcomes with well-structured lesson plans and clear learning objectives.

Education

Master of Public Relations

Ilia State University
09.2022

Bachelor of International Relations

Univeristy of Lodz
Poland
02.2020

Bachelor of International Relations

University of Georgia
09.2020

Skills

  • Public Speaking
  • Strategic marketing planning and execution
  • Decision-making
  • Analytical and strategic thinking
  • Strong communication and presentation skills
  • Team management skills
  • Problem-solving
  • Time management
  • Flexibility and adaptability
  • Attention to detail and accuracy
  • Results-oriented mindset

CertificationS

  • The Fundamental of Digital Marketing, Google digital garage, 2021
  • UNILAB, Digital communication, 2020-2021


Languages

Georgian
Native language
English
Upper intermediate
B2

Additional Information

  • Virtual collaboration tools: (Microsoft Teams, Zoom, Google Workplace )
  • Excel
  • Word
  • Power point
  • Canva


Timeline

Head of Marketing and Sales Department

Skytel
07.2023 - Current

Co-Founder

Corset
01.2022 - Current

Communication specialist and Content creator

Alte Univeristy
01.2021 - 07.2023

Volunteer Lecturer of Digital communication

Unilab
01.2021 - Current

Master of Public Relations

Ilia State University

Bachelor of International Relations

Univeristy of Lodz

Bachelor of International Relations

University of Georgia

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Mariam Tabatadze