Lia Biniashvili
Public Relations & Communications Specialist
Tbilisi
Summary
Dynamic PR and communications specialist with extensive international experience across the U.S., Europe, LATAM, and Southeast Asia. Proven expertise in public relations, internal and external communications, digital strategy, campaign management, and investor relations. Highly skilled in coordinating multicultural teams, engaging stakeholders, leveraging influencer marketing, and crafting compelling, data-driven brand narratives in remote, cross-border environments.
Overview
6
6
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Marketing & Communications Manager
5Reach
07.2024 - Current
- Lead end-to-end communications campaigns across 4 global markets (Malaysia, Brazil, Singapore, and the Philippines).
- Develop strategic briefs, messaging guidelines, and manage budgets for influencer and digital outreach.
- Oversee communication with 50+ creators, clients, and internal stakeholders per quarter, ensuring 100% on-time campaign execution.
- Build relationships with 50+ key influencers, increasing campaign reach and content visibility by 35–45%.
- Coordinate with design and media teams to deliver 100+ high-quality creative assets annually, maintaining brand consistency across all markets.
PR & Communications Manager
Our Home
09.2023 - 05.2024
- Create and implement communication plans targeting multicultural communities.
- Conduct member satisfaction research with 150+ survey responses and present analytical reports that directly inform quarterly outreach strategy improvements.
- Manage media relations and organize 10+ community engagement events annually, securing consistent local media coverage and stakeholder attendance.
- Oversee creation of 60+ digital content assets per year (social posts, newsletters, visuals), ensuring 100% brand voice consistency across all channels.
- Analyze campaign feedback and performance metrics to refine communication strategies, improving engagement rates by 20–30%.
- Build and maintain relationships with 20+ key spokespeople, advocates, and opinion leaders, strengthening community trust and program visibility.
Marketing Communications Assistant
Hofstra University
09.2023 - 12.2023
- Support digital and print campaigns promoting university initiatives.
- Coordinate social media content planning for 3–4 active university programs at a time, supporting consistent audience outreach.
- Assist in evaluating performance metrics and audience engagement across 3+ digital channels, helping identify trends and optimise campaign effectiveness.
Event & Outreach Coordinator Assistant
Hofstra University
09.2022 - 06.2023
- Collaborate with faculty to plan and execute the university’s NYC academic engagement program, contributing to a 70% increase in student participation compared to the previous year.
- Engage with 25+ alumni and industry professionals to schedule visits and plan events, increasing guest speaker participation by 40% and expanding students’ networking opportunities.
- Participate in 10+ NYC educational visits, accompanying students on academic excursions, providing on-site guidance and support, and contributing to a 30% improvement in average program feedback ratings.
Communications & Administrative Manager
Galt & Taggart
11.2019 - 06.2022
- Lead internal communications strategy, producing 20+ newsletters and internal campaigns annually to support consistent information flow and employee engagement.
- Manage external partnerships and corporate branding efforts with 15+ strategic partners and vendors, strengthening brand visibility and corporate reputation.
- Organize 12–15 executive-level events per year and contribute to multiple CSR communication initiatives, increasing stakeholder participation and public trust.
- Coordinate customer, vendor, and stakeholder relations across 50+ active business contacts, ensuring smooth, timely, and consistent communication flows
Education
M.A. - Public Relations
Hofstra University
New York, USA01.2023
MBA - undefined
University of Georgia
Tbilisi, Georgia01.2014
B.A. - Business Administration
Ilia State University
Tbilisi, Georgia01.2011
Skills
Certification
Digital Marketing Training – Bank of Georgia University (2017)
Timeline
Marketing & Communications Manager
5Reach
07.2024 - Current
PR & Communications Manager
Our Home
09.2023 - 05.2024
Marketing Communications Assistant
Hofstra University
09.2023 - 12.2023
Event & Outreach Coordinator Assistant
Hofstra University
09.2022 - 06.2023
Communications & Administrative Manager
Galt & Taggart
11.2019 - 06.2022
MBA - undefined
University of Georgia
B.A. - Business Administration
Ilia State University
M.A. - Public Relations
Hofstra University