Irakli Liluashvili

Founder and CEO of one of Georgia's biggest football agencies, Bene Sport, specializing in identifying and representing talented, high-potential players. Focused on providing top-tier services, including career management, contract negotiation, player development, and marketing strategies. Through a client-first approach, the agency has built a strong reputation for helping athletes reach their full potential and achieve successful, long-term careers in football. Oversee all aspects of business operations, partnerships, and player relationships, positioning Bene Sport as a key player in the Georgian football industry.

Led and managed the national football academies across various regions of Georgia, overseeing the development and training of young players. Responsible for coordinating academy operations, implementing coaching programs, and ensuring the growth and success of emerging talent. Worked closely with regional teams and coaching staff to foster player development, talent identification, and long-term success in Georgian football. Oversaw a team of coaches, supported by a strategic vision for football development, and contributed to the overall goals of the Georgian Football Federation.

Assisted in the management and strategic development of FC Samtredia’s sports operations. Coordinated team logistics, supported player recruitment and development, and worked closely with coaching staff to ensure optimal performance. Contributed to the planning and execution of club activities, including training schedules, scouting, and match preparations. Played a key role in maintaining the club’s competitive edge and contributing to its ongoing success in national football leagues.