IA GERGEDAVA

• As the Head of the Marketing Department, I lead a talented team of 8 marketing professionals to drive and execute comprehensive marketing strategies across multiple channels.
• We are effectively implementing diverse projects in digital marketing, CRM, branding, campaign planning, and commercial planning, ensuring alignment with company goals and customer needs.
• Developed and implemented comprehensive commercial and budgeting plans, consistently meeting revenue targets while optimizing marketing spend.

Company Overview: Food & Beverage Premium Products and Services

• Spearheading the Group's cross-functional marketing teams (Retail - Gastronome and Kitchen & Living; F&B - Steakhouse by Gastronome, Bistro by Gastronome, Tamara, Zen).
• Planning and implementing marketing strategy, budgeting, media planning.
• Initiated and implemented a weekly marketing promotions cycle increasing marketing department share in the commercial planning process.
• Proficiently managed project lifecycles, comprehensive sales analysis and reporting, led the team motivation through the introduction of new creative project roles, fostering opportunities for skill enhancement and leadership development.
• Created brand guidelines to ensure consistency and alignment across all platforms.
• Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
• Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics insights.
• Managed content through trendsetting photo and video creation.

Company Overview: International Beauty Company & Global movement

• Led comprehensive commercial planning, campaign implementation, and sales strategy analysis, with a focus on analytical reporting
• Managed market research, facilitated communication with Business Development Managers
• Collaboration and partnership with the cluster's HQs: Ukraine, Poland, Russia
• Served as Deputy Head of the Marketing Department during the maternity leave of manager, demonstrating my leadership skills
• Implemented effective communication strategies that enhanced teamwork and reduced conflicts within the department
• Due to my performance as Deputy Head of the Marketing Department , I received the 'Star' award, the company's highest recognition of the year

Company Overview: Branded Watches & Jewelry Official Retailer

• Internal and external Media and budget planning for over 20 international brands.
• Local marketing strategy planning based on the sales analysis and market researches.
• Providing analytical reporting and summarizing marketing results.
• Business relations with local and international partners.
• Led the successful implementation of CRM and Loyalty Club projects, demonstrating strong leadership skills and project management expertise.
• Conducted cost-benefit analyses for proposed marketing projects.
• Enhanced product visibility with targeted campaigns through detailed market assessments.
• Directed the creation and management of a one-year Brand Ambassador initiative, which involved fashion-focused creative editorials aimed at strengthening the brand's local presence and increasing its accessibility to targeted customer segments.