Summary
Overview
Work History
Education
Skills
Timeline
Generic
Giorgi Tsorikishvili

Giorgi Tsorikishvili

Marketer
Tbilisi

Summary

Results-driven marketer with over 10 years of experience across B2B and B2C sectors, specializing in brand strategy, campaign execution, and client communication. Experienced in both in-house and agency-side environments, with a strong foundation in strategic planning, stakeholder engagement, and full-funnel marketing.

Overview

13
13
years of professional experience
4
4
Languages

Work History

Marketing Team Lead

MINDset
07.2019 - Current

Mindset is an outsourced marketing department for SMEs, working on long-term partnerships to manage the full marketing lifecycle—from developing brand platforms and marketing concepts to executing campaigns. We serve both B2B and B2C companies across diverse industries, including high-end luxury goods and services as well as everyday consumer products. As Marketing Team Lead, I manage a team of marketing managers, each dedicated to specific client accounts. I oversee strategy implementation, evaluate performance, and maintain close client relationships to support key strategic decisions and drive sustainable growth.

Marketing Manager

Wissol Auto Express (Winto)
09.2016 - 06.2019

Wissol Auto Express is an auto service company offering tires, motor oils, and related products and services. I was responsible for end-to-end marketing activities, including campaign planning, execution, and performance tracking. I also managed communication and coordination with international brands represented in-store.

Marketing Specialist

Wissol Petroleum Georgia
03.2014 - 01.2018

Started as a marketing intern and quickly advanced to the role of Marketing Specialist. I supported the execution of marketing activities, coordinated with print houses, and managed internal documentation and circulation processes within the marketing department.

Database Administrator

WWW.FREESHOP.GE
11.2012 - 03.2013
  • Company Overview: online shop
  • Online shop

Intern

Tbilisi City Hall
03.2012 - 05.2012

Education

MBA - Business And Innovations

Business And Technology University
04.2001 -

BBA - Marketing

Ivane Javakhishvili Tbilisi State University
05.2010 - 07.2014

Skills

  • Marketing strategy development
  • Brand management
  • Campaign planning & execution
  • Team leadership
  • B2B & B2C marketing

  • Performance analysis & reporting
  • Cross-functional collaboration
  • Stakeholder communication
  • Budget management

Timeline

Marketing Team Lead

MINDset
07.2019 - Current

Marketing Manager

Wissol Auto Express (Winto)
09.2016 - 06.2019

Marketing Specialist

Wissol Petroleum Georgia
03.2014 - 01.2018

Database Administrator

WWW.FREESHOP.GE
11.2012 - 03.2013

Intern

Tbilisi City Hall
03.2012 - 05.2012

BBA - Marketing

Ivane Javakhishvili Tbilisi State University
05.2010 - 07.2014

MBA - Business And Innovations

Business And Technology University
04.2001 -
Giorgi TsorikishviliMarketer