Results-driven marketer with over 10 years of experience across B2B and B2C sectors, specializing in brand strategy, campaign execution, and client communication. Experienced in both in-house and agency-side environments, with a strong foundation in strategic planning, stakeholder engagement, and full-funnel marketing.
Mindset is an outsourced marketing department for SMEs, working on long-term partnerships to manage the full marketing lifecycle—from developing brand platforms and marketing concepts to executing campaigns. We serve both B2B and B2C companies across diverse industries, including high-end luxury goods and services as well as everyday consumer products. As Marketing Team Lead, I manage a team of marketing managers, each dedicated to specific client accounts. I oversee strategy implementation, evaluate performance, and maintain close client relationships to support key strategic decisions and drive sustainable growth.
Wissol Auto Express is an auto service company offering tires, motor oils, and related products and services. I was responsible for end-to-end marketing activities, including campaign planning, execution, and performance tracking. I also managed communication and coordination with international brands represented in-store.
Started as a marketing intern and quickly advanced to the role of Marketing Specialist. I supported the execution of marketing activities, coordinated with print houses, and managed internal documentation and circulation processes within the marketing department.