Giorgi Tevzadze

I manage digital advertising across platforms like Meta Facebook Ads, Google Ads, and Google Marketing Platforms (SA360, DV360). I make deep analyses of campaigns with the help of Google Analytics 4 to understand what’s working and what needs to be improved. Also, I use tools like Ahrefs, SEMRush, and Google Search Console (GSC) for SEO to ensure our site stands out in search results. I also handle the digital marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI). Besides, my job requires communication so I collaborate closely with Brand managers, Designers, and developers to ensure our campaigns are seamless and effective.

During API24, I was involved in the Lean Startup approach. We focused on developing a Minimum Viable Product (MVP) and engaged with early adopters to gather feedback. My role included finding and reaching these early adopters through various channels to refine our product and strategy.