Daria Kucheleva

Creating an optimized user experience to decrease customer support inquiries. Identifying customer needs and trends to develop a product roadmap to increase customer satisfaction and GMV.

- Improving the rFBS fulfillment service.

- Enhancing the seller's experience.

- Launching new products catering to both buyers and sellers,

- Determining product KPIs, as well as their target values.

- Ensuring efficient implementation of seller blocking and rating procedures.

- Promoting and driving the adoption of new services designed to enhance the seller's experience.

- Driving experimentation and UX research.

My key metrics include GMV, Seller Contact Rate, DAU, MAU, on-time, seller’s rating, and BDR.

Launched four products in the US market. Thanks to the data-driven approach, I increased the COR by 20% and the Retention rate by 15%. Also increased the CSAT by 25%.

- Developed the Product Life Cycle.

- Developed the communication strategy and Product-Market Fit.

- Conducted UX research and interviews with users to create business requirements based on data.

- Created technical specifications.

- Analyzed funnel performance and generated hypotheses based on metrics.

- Did research on competitors and market trends in Europe and the USA.

Built B2B and B2C marketplace platforms (Grocery, E-commerce). Released the products’ MVP on time fulfilling all the team KPIs.

- Built a platform architecture.

- Created a metric tree.

- Set up data collection using Google Analytics and Tableau.

- Designed interface prototypes and CJMs.

- Conducted UX research.

- Built roadmaps of the marketplaces.

- Wrote business requirements and technical specifications for developers and designers.

- Conducted competitive and market analysis.

Increased team productivity by 15% by creating a product roadmap and the task backlog, while also implementing an

Agile approach.

- Created an end-to-end production pipeline.

- Implemented a task-tracking system and managed the backlog.

- Created hypotheses and designed experiments to test them.

- Conducted competitor analysis.

- Wrote technical specifications for the analytics team and developers.