Vaja Tkesheliadze

Overview:
Following Adjarabet's rapid growth and its acquisition by Flutter PLC, I was entrusted with leading the development of a new product direction focused on personalized campaigns. With the campaign creation process now stabilized and Product Owners becoming more autonomous, my role shifted to designing innovative solutions that would enable Adjarabet to maintain its competitive edge and continue scaling. By leveraging user data, I was tasked with creating a new system to target specific users with personalized campaigns, reducing costs and increasing engagement.

Key Responsibilities:

• Led the development of personalized campaigns, creating targeted promotions and bonusing systems designed to increase user engagement while reducing campaign costs.
• Defined and managed the product creation process, ensuring all new systems were fully automated and aligned with business objectives.
• Worked closely with cross-functional teams (including Product Owners, DevOps engineers, and data analysts) to ensure smooth execution and integration of the new product features.
• Created requirement documents and product KPIs, ensuring clear expectations and measurable goals for both development teams and stakeholders.
• Architected product technological structure in collaboration with DevOps engineers, ensuring the scalability and technical feasibility of personalized campaigns.
• Led the integration of new technologies and methodologies to evolve Adjarabet's campaigns into the next generation, making use of data analytics to enhance targeting, reduce costs, and improve user retention.
• Managed the timelines and cross-department requests, ensuring efficient workflow between departments and successful product delivery.
• Ensured the new personalized campaigns were able to connect with existing Adjarabet products, allowing for seamless data sharing and maximizing the impact of user insights.

Key Achievements:

• Developed and launched personalized campaigns, significantly reducing cost per user while increasing engagement and participation rates through highly targeted promotions.
• Introduced automated systems that enabled the creation of tailored user experiences, boosting overall campaign effectiveness and lowering operational costs.
• Played a pivotal role in product innovation that helped Adjarabet maintain its market leadership and continue growing amidst increasing competition.
• Successfully integrated new technologies and aligned them with Adjarabet’s existing products, ensuring a smooth transition to next-gen campaigns without disrupting ongoing operations.

Key Skills:

• Product Management & Strategy
• Data-Driven Product Development
• Personalized Campaign Design & Automation
• Cross-Department Collaboration
• Technological Architecture & Product Integration
• Agile Methodologies & Timeline Management
• Requirement Documentation & KPI Creation
• User Engagement & Retention Strategies
• Product Innovation & Market Leadership

After the success of previous campaigns and promotions, I was promoted to Unit Head overseeing both the Georgian and Armenian campaigns teams. Despite the challenges posed by the COVID-19 pandemic, Adjarabet’s products thrived due to increased demand for online entertainment. In this role, I led the development of innovative data-driven campaigns and bonusing systems, helping Adjarabet expand into the Armenian market while maintaining growth in Georgia.

Key Responsibilities:

• Managed and monitored the development of campaigns and bonusing systems for both the Georgian and Armenian markets, driving cross-team collaboration and ensuring consistency across regions.
• Led a team of Product Owners, guiding them in data-driven product creation processes and helping them analyze user data to design targeted campaigns and promotions.
• Oversaw the product development cycle, from brainstorming and ideation to execution, ensuring all projects met stakeholder expectations and market requirements.
• Introduced and developed gamified campaigns, incorporating mini-games with random awarding mechanisms, which significantly boosted user engagement and product loyalty.
• Provided mentorship and training to Product Owners, helping them enhance their skills in data analysis, product optimization, and campaign management.
• Played a key role in the launch of new products in Armenia, ensuring seamless integration of the product portfolio into the local market while adapting strategies to meet local user preferences.
• Continuously monitored campaign performance, using insights to optimize future promotions and improve overall effectiveness.
• Fostered a collaborative environment between teams, ensuring that best practices were shared across markets to maximize impact.

Key Achievements:

• Successfully managed the launch of campaigns in the new Armenian market, expanding Adjarabet’s reach and increasing customer acquisition in a new territory.
• Created and implemented gamified campaigns that increased user interaction and engagement, leading to improved retention rates and stronger product loyalty.
• Facilitated the development of a data-driven campaign methodology, enabling teams to create more targeted, cost-effective promotions based on user behavior and analytics.
• Played a critical role in maintaining company growth during the COVID-19 pandemic, leveraging innovative campaign strategies to capture the increased demand for online entertainment.

Key Skills:

• Leadership & Team Management
• Data-Driven Product Creation & Campaign Design
• Cross-Team Collaboration & Mentorship
• Gamified Campaigns & User Engagement
• Product Lifecycle Management
• Market Expansion Strategy (Georgian & Armenian Markets)
• Campaign Performance Analytics
• Product Innovation & Optimization

Overview:
As a Product Owner at Aviator, a key company within Adjaragroup, I was responsible for driving product development for Adjarabet’s betting products, focusing on new campaigns and promotions in the Georgian market. I led the creation of data-driven solutions that optimized customer engagement, automated business logic, and enhanced the overall user experience.

Key Responsibilities:

• Managed and led the development of campaigns and promotions for Adjarabet’s betting products, ensuring they aligned with market trends and user needs in Georgia.
• Developed user-awarding concepts and promotional ideas that were tailored to boost user engagement and retention.
• Created and managed promotional pages, ensuring they were user-friendly and aligned with the overall brand and campaign objectives.
• Oversaw the transition from manually-managed business logic (previously handled by the casino teams) to an automated customer lifecycle management system that drove data-driven promotions and campaigns.
• Collaborated closely with cross-functional teams to design and implement automated awarding and bonusing systems, eliminating the need for human involvement and ensuring seamless, efficient processes.
• Designed and implemented bonusing mechanics, calculated costs, and assessed potential results, ensuring that the campaigns were both effective and financially viable.
• Led the development of data analytics processes to track user behavior, enabling the creation of personalized campaigns and more targeted promotional efforts.

Key Achievements:

• Successfully transitioned business logic from manual to automated systems, resulting in increased operational efficiency and reducing human error.
• Led the creation of a customer lifecycle management system, significantly improving the targeting and effectiveness of promotional campaigns, which boosted user retention and engagement.
• Enabled data-driven decision-making for campaigns, allowing for better analysis and optimization of promotional strategies.
• Increased user engagement through tailored awarding systems and more personalized promotions, which directly enhanced customer satisfaction and loyalty.

Key Skills:

• Product Ownership & Strategy
• Campaign Management & Promotion Design
• Automated Systems & Business Logic Development
• Data-Driven Decision Making
• Customer Lifecycle Management
• Bonusing & Awarding Systems
• Cross-functional Team Collaboration
• Budgeting & Cost Calculation

Overview:
After demonstrating strong work ethic, determination, and leadership in my previous role, I was promoted to Project Manager in the Web Development Department, managing a diverse team of 15 developers (backend, database, and frontend) and 5 UX/UI designers. The department, responsible for delivering high-demand web development projects for local businesses, required a hands-on leader to manage resources, streamline processes, and drive efficiencies.

Key Responsibilities:

• Led a team of 20+ professionals, including backend developers, database developers, frontend developers, and UX/UI designers, to deliver multiple high-value web development projects for local businesses.
• Created and maintained project documentation (requirements, scope, timelines) to ensure all assets and information were easily accessible to team members, senior managers, and stakeholders.
• Developed a resource management system that optimized project workflows and ensured effective allocation of assets, resources, and documentation, improving team collaboration and efficiency.
• Managed stakeholder relationships by discussing project scopes, timelines, budgets, and hosting sources for web projects, ensuring alignment with business objectives.
• Collaborated with senior managers and company administration to assign legal documents and secure all necessary compliance materials for project delivery.
• Utilized my knowledge of Photoshop and Zeplin to actively engage in the design creation process, providing inspiration, brainstorming new ideas, and refining UX/UI deliverables with the design team.
• Leveraged my computer science degree to understand and align with the developers’ technical mindset, helping to optimize project timeframes and streamline development processes.
• Reduced development time and increased the number of projects delivered annually, directly contributing to higher gross revenue by optimizing workflows and minimizing bottlenecks.

Key Skills:

• Project Management & Team Leadership
• Web Development Project Coordination (Frontend, Backend, Database)
• UX/UI Design Collaboration & Inspiration
• Resource Management & Documentation Systems
• Stakeholder Communication & Budget Management
• Technical Knowledge (Photoshop, Zeplin, Web Hosting)
• Process Optimization & Workflow Improvement
• Agile Methodologies

Overview:
Leavingstone is the leading digital marketing company in Georgia, renowned for executing large-scale marketing projects and collaborating with major industry players. Recruited and recommended by Geolab's senior management, I joined the Mobile Application Development team as a Junior Project Manager. As the youngest team member in the department, I faced new challenges, which I embraced by taking on leadership responsibilities in mobile app projects for both Android and iOS platforms.

Key Responsibilities:

• Assisted Senior Project Managers in overseeing the development and execution of mobile applications, ensuring projects met stakeholder requirements and deadlines.
• Created detailed project documentation, including requirements specifications, task breakdowns, and progress reports, in collaboration with stakeholders.
• Coordinated with cross-functional teams, including designers, backend developers, database developers, and mobile app developers, to ensure smooth project execution.
• Defined and tracked project timelines, assigned tasks, and managed deadlines using project management tools, ensuring efficient workflow and on-time delivery.
• Monitored and resolved issues related to task completion, ensuring teams stayed on track and project goals were met.
• Gained expertise in mobile app development processes for both Android and iOS, enhancing my understanding of UX design principles and mobile application flow.
• Supported quality assurance processes and testing phases, ensuring final deliverables aligned with stakeholder expectations.

Key Skills:

• Project Management (Mobile App Development)
• Stakeholder Communication & Documentation
• Task Management & Deadline Coordination
• Android & iOS Application Development
• UX Design Principles & Mobile App Flows
• Cross-functional Team Collaboration
• Problem Solving & Issue Resolution
• Adaptability & Leadership in Challenging Environments

Results

• Launched 3 big scale application in both Android and IOS systems
• All 3 projects were developed in time

Overview:
As a Junior Project Manager at Geolab, a leading private college in Georgia specializing in software engineering, graphic design, web design, mobile app development, and digital marketing, I was responsible for managing real-life web development projects that assessed students' skills and determined eligibility for diplomas. Geolab’s unique methodology provided students with hands-on experiences to prepare them for real-world challenges.

Key Responsibilities:

• Identified, scoped, and sourced small-scale web development projects for students to work on, ensuring alignment with educational objectives and real-world applicability.
• Collaborated with key stakeholders (college administration, instructors, external clients) to gather project requirements, define deliverables, and create detailed project documentation.
• Managed the end-to-end project lifecycle, including project planning, resource allocation, timeline management, and progress tracking.
• Coordinated cross-functional teams, ensuring effective collaboration between students, faculty, and external stakeholders to meet project goals and deadlines.
• Facilitated regular project reviews and updates with stakeholders, ensuring transparency and addressing any issues promptly.
• Supported project completion by preparing final presentations for stakeholders, highlighting project outcomes and student contributions.
• Assisted in refining internal project management processes, improving overall project delivery and increasing team efficiency by [X]% (if you can provide a metric).

Key Skills:

• Project Management
• Web Development Project Coordination
• Stakeholder Communication
• Requirements Gathering & Documentation
• Timeline & Resource Management
• Cross-functional Team Collaboration
• Presentation & Reporting

Results:

• Managed 12 projects requested from small local businesses
• Managed 12 teams with 3 students
• Each project development period was around 3 month
• All student managed by me were awarded with college diploma
• Some students were hired by those small businesses