Bernd Everts
Utrecht,Netherlands
Summary
Accumulating 8 years of experience in Export Management within the FMCG / food industry, led the successful expansion of Bertolli and Jean Bâton into 8 new markets. Demonstrated leadership in steering global double-digit sales growth for renowned brands, including Maldon, Milka, Calvé, RedBull, and RedBand/Venco. Possess extensive knowledge in Product Development, orchestrating the launch of 2 private labels and showcasing a nuanced understanding of market dynamics and consumer preferences.
Overview
8
8
years of professional experience
Work History
Export Manager
Enrico
01.2021 - Current
- Pioneering successful entries into new markets for Bertolli, Jean Bâton and Maldon
- Managed diverse teams across 8 countries
- Proactively explored new markets, analysed competitors, identified niches, secured top distributors and retailers, negotiated contracts, and activated brands through online marketing campaigns and BTL activities
- Expanded Bertolli and Jean Bâton presence from 3 to 11 markets
- Utilised data analytics to optimize product assortments and pricing strategies, leading to a 10% increase in overall profitability
- Led "Nicolas Vahe Mayonnaise" global launch: oversaw the entire launch process, from design to recipe adjustments; successfully positioned the brand in 8 European countries and online luxury warehouses across Europe
- Achieved a notable 23% YoY growth in revenue from international markets.
Export Manager
Toptrade
03.2016 - 03.2021
- Transformed the small South African market into the 3rd most important market for Toptrade during the initial 2 years, responsible for 25% of total sales value
- Successfully entered 6 new markets
- Implemented a new buying structure, resulting in an impressive 12% overall cost reduction with suppliers
- Achieved a remarkable 34% YoY growth in revenue from international markets
- Launched a Private Label chocolate brand for a Canadian retailer, resulting in a 16% market share in retailer's matrix
- Spearheaded the expansion of renowned brands including Milka, Vidal, Calvé, RedBull, RedBand/Venco, Conimex, Lotus, Droste and Peijnenburg into international markets, streamlined logistics, established cost-effective procurement frameworks, and played a key role in launching strategic product assortments.
Education
Commercial negotiations / Yearly deal negotiations -
Zenith Trainingen
10.2023
Bachelor in Commercial economics -
NHL Stenden, Leeuwarden
05.2015
International Wholesale -
ROC Friese Poort, Leeuwarden
05.2010
Secondary education -
Dokkinga College, Ferwerd
05.2007
Skills
- New Business Development
- Category Expansion
- Sales
- Negotiations
- Key account management
- Relationship management
- Market and category analysis
- Product development
- Persuasive and inspiring
Languages
English
Proficient
C2
Dutch
Proficient
C2
Spanish
Elementary
A2
German
Upper intermediate
B2
Volunteer Experience
- World Servants Netherlands, Volunteer, Building a school for the Children in Kingston, Jamaica. I am very proud to say that I contributed to a better life for these positive kids., 01/2007, 12/2007
- Football club Wykels Hallum, Sponsor Commission, 01/2013, 12/2019
Hobbies and Interests
- Traveling
- Food
- Extreme sport
Timeline
Export Manager
Enrico
01.2021 - Current
Export Manager
Toptrade
03.2016 - 03.2021
Commercial negotiations / Yearly deal negotiations -
Zenith Trainingen
Bachelor in Commercial economics -
NHL Stenden, Leeuwarden
International Wholesale -
ROC Friese Poort, Leeuwarden
Secondary education -
Dokkinga College, Ferwerd
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