Aswin Eshuis
Zetten
Summary
Dynamic entrepreneur with a proven track record of driving business growth and innovation across multiple startups. Expert in innovation, leveraging sales & operations management and strategic thinking to exceed revenue goals. Successfully scaled companies, achieving over 50M€ in turnover, and demonstrated exceptional team leadership and business development acumen.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
17
17
years of professional experience
Work History
Startup Founder
Heatlinq
12.2022 - Current
- Cultivated company-wide culture of innovation and collaboration.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Represented organization at industry conferences and events.
- planning to start execution geothermal solution launching client in the Netherlands by Q1 2026
- planning IPO Q4 2025
Startup Founder
Periot
11.2022 - Current
- Conducted target market research in the supermarket industry to scope out industry competition and identify advantageous trends.
- Studied market to determine optimal design, pricing of goods and capitalize on emerging opportunities.
- Created organization's mission and vision statements for use by employees.
- Developed key operational initiatives to drive and maintain substantial business growth such as design shopfloor display with IOT sold to Jumbo and Albert Heijn in the Netherlands resulting in revenues > 15M €
- Sold to private equity
Startup Founder
Cloudable IT
10.2021 - 10.2023
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Formulated and executed strategic initiatives to improve product offerings.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Created succession plans to provide continuity of operations during leadership transitions.
Startup Founder
We-Force
08.2012 - 09.2021
- Established and maintained strong relationships with customers, vendors and strategic partners.
- launched new business for returns handling for e commerce companies such as bol.com
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Cultivated company-wide culture of innovation and collaboration.
- Formulated and executed strategic initiatives to improve product offerings.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- grew company to 100+ employees, 50M€ + revenue
- sold to private equity
Startup Founder
Eshgro
05.2008 - 12.2010
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- introduced "new way of work" cloud computing as a service in the Netherlands
- Secured very strong growth during financial crisis in the Netherlands by offering "pay per use"
- Scaled up to larger company quickly
- turnover > 50 M€
- sold to Private equity
Education
Propedeuse - Business Administration
Erasmus Universiteit
RotterdamVWO Diploma -
Christelijk Lyceum Almelo
Almelo, NetherlandsSkills
- Sales & Operations management
- Marketing expertise
- Data-driven decision making
- Industry expertise
Entrepreneurial leadership
- Strategic thinking
- Revenue development
- Team leadership
- Business development
Languages
Dutch
Native language
English
Proficient
C2
German
Upper intermediate
B2
Timeline
Startup Founder
Heatlinq
12.2022 - Current
Startup Founder
Periot
11.2022 - Current
Startup Founder
Cloudable IT
10.2021 - 10.2023
Startup Founder
We-Force
08.2012 - 09.2021
Startup Founder
Eshgro
05.2008 - 12.2010
Propedeuse - Business Administration
Erasmus Universiteit
VWO Diploma -
Christelijk Lyceum Almelo
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